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Marketing Communications : Interactivity, Communities and Content

ISBN: 9780273717225 | 0273717227
Edition: 5th
Format: Paperback
Publisher: Prentice Hall
Pub. Date: 8/3/2010

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Marketing Communications, 5th edition, is an essential resource for Marketing and Business degree students, as well as postgraduates studying for their CIM qualification. The text links theory to practice without overwhelming the reader with references to theories and models It combines breadth of coverage with a student-friendly style, making it the most complete and accessible introduction to Marketing Communications on the marketIt is supported by a full range of online supplements, including PowerPoints, Instructor Manual, student learning objectives and MCQsThe text is structured into 6-parts:Parts 1 and 2 focus on what Marketing Communications is and how it worksParts 3 and 4 look at the practical management and tools of Marketing CommunicationsParts 5 and 6 cover the "special" and emerging relationships of Marketing Communications with the media and other "audiences"

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