FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$168.00
Sorry, this item is currently unavailable.
Marketing Channels : A Management View
ISBN: 9780030977367 | 0030977363
Edition: 5thFormat: Paperback
Publisher: South-Western College Pub
Pub. Date: 8/30/1994
Why Rent from Knetbooks?
Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!
Top 5 reasons to order all your textbooks from Knetbooks:
- We have the lowest prices on thousands of popular textbooks
- Free shipping both ways on ALL orders
- Most orders ship within 48 hours
- Need your book longer than expected? Extending your rental is simple
- Our customer support team is always here to help
| Marketing Channel Concepts | |
| The Channel Participants | |
| The Environment of Marketing Channels | |
| Behavioral Processesin Marketing Channels | |
| Strategy in Marketing Channels | |
| Designing the Marketing Channel | |
| Selecting the ChannelMembers | |
| Target Markets and Channel Design Strategy | |
| ... MORE | |
| Motivating the Channel Members | |
| Product Issues in ChannelManagement | |
| Pricing Issues in Channel Management | |
| Promotionthrough the Marketing Channel | |
| Logistics and Channel Management | |
| Evaluating Channel Member Performance | |
| ElectronicMarketing Channels | |
| Direct Selling and Direct Marketing ChannelSystems | |
| Marketing Channels for Services | |
| InternationalChannel Perspectives | |
| Cases | |
| Table of Contents provided by Publisher. All Rights Reserved. |
