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Marketing Channels
ISBN: 9780030244827 | 003024482X
Edition: 6thFormat: Paperback
Publisher: South-Western College Pub
Pub. Date: 7/24/1998
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| Marketing Channel Systems | p. 1 |
| Marketing Channel Concepts | p. 2 |
| The Channel Participants | p. 32 |
| The Environment of Marketing Channels | p. 78 |
| Behavioral Processes in Marketing Channels | p. 118 |
| Developing the Marketing Channel | p. 161 |
| Strategy in Marketing Channels | p. 162 |
| Designing the Marketing Channel | p. 196 |
| Selecting the Channel Members | ... MOREp. 234 |
| Target Markets and Channel Design Strategy | p. 256 |
| Managing the Marketing Channel | p. 279 |
| Motivating the Channel Members | p. 280 |
| Product Issues in Channel Management | p. 312 |
| Pricing Issues in Channel Management | p. 342 |
| Promotion through the Marketing Channel | p. 368 |
| Logistics and Channel Management | p. 398 |
| Evaluating Channel Member Performance | p. 426 |
| Additional Perspectives on Marketing Channels | p. 447 |
| Electronic Marketing Channels | p. 449 |
| Direct Selling and Direct Marketing Channel Systems | p. 480 |
| Marketing Channels for Services | p. 506 |
| International Channel Perspectives | p. 524 |
| Cases | p. 549 |
| Appendix | p. 649 |
| Index | p. 676 |
| Table of Contents provided by Blackwell. All Rights Reserved. |
