Marketing Builder Express
ISBN: 9780538875745 | 0538875747
Edition: 1stFormat: Paperback
Publisher: South-Western College Pub
Pub. Date: 8/11/1997
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MarketingBuilder is your time-saving solution for planning and implementing your organization's marketing strategy. This comprehensive workbook is from the JIAN family of best-selling and award-winning business software. It provides complete guidelines, thorough worksheets and a sample marketing plan to help you create a professional marketing and sales plan in minimal time. Step-by-step worksheets cover each part of the marketing plan: market analysis, marketing communications and the sales plan. Expert Insights provide practical business advice from writers and experts in marketing. And the Marketing Manager's Survival Guide supplies the day-to-day tools you need to implement plans and monitor marketing challenges.
| Introduction | |
| PART ONE: MARKET ANALYSIS | |
| How Do You Analyze a Market? Your Target Market | |
| Your Customer | |
| Your Competition | |
| Your Product | |
| Your Price | |
| Your Risks | |
| Information Resources |
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