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ISBN: 9780538446648 | 0538446641
Edition: 3rd
Format: Hardcover
Publisher: South-Western Educational Pub
Pub. Date: 1/15/2008

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MARKETING 3E is the program that introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics, selling, human relations, communications, distribution, promotion, product planning, and pricing, you will also see marketing as a career choice from a "big picture" perspective. Because most marketing programs have active DECA memberships, there is a strong correlation of content to DECA's performance indicators.

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