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Marketing
ISBN: 9780538446648 | 0538446641
Edition: 3rdFormat: Hardcover
Publisher: Cengage Learning
Pub. Date: 1/15/2008
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MARKETING 3E is the program that introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics, selling, human relations, communications, distribution, promotion, product planning, and pricing, you will also see marketing as a career choice from a "big picture" perspective. Because most marketing programs have active DECA memberships, there is a strong correlation of content to DECA's performance indicators.
1. Marketing Today and Tomorrow. 2. Socially Responsive Marketing. 3. Marketing Builds on Economics. 4. The Basics of Marketing. 5. Gathering and Using Marketing Information. 6. Marketing Starts with Customers. 7. Competition is Everywhere. 8. E-Commerce and Virtual Marketing. 9. Marketing Strategy Planning. 10. Begin With a New Product. 11. Services Need Marketing. 12. Business to Business Marketing. 13. Getting Products to Customers. 14. Determining the Best Price. 15. Promotion Means Effective Communication. 16. Be Creative with Advertising.... MORE
