FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$119.95

OUR PRICE:
$10.00

You may extend rentals at any time.


Marketing

ISBN: 9780538440967 | 0538440961
Edition: 2nd
Format: Hardcover
Publisher: Cengage Learning
Pub. Date: 1/7/2005

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
Why settle for the status quo? MARKETING, Second Edition covers the foundations and functions of Marketing as described in the National Marketing Curriculum. It approaches marketing as an integrated set of tasks (functions), built on a solid set of foundations (economics, finance, career preparation). Students learn about the various functions of marketing, but also discover how each function fits with the others. This is marketing in the real world-integrated, strategic, always changing. Two-page DECA Prep features provide Case Studies and competitive event activities in every chapter. Coverage of business plans, entrepreneurship, real-world applications, projects, technology, Internet, ethics, and cross-curricular links have all been enhanced in this edition. The complete MARKETING Second Edition package provides lesson plans, video, technology, and online resources on the Xtra! Web Site.

Related Products


  • Marketing, Copyright Update
    Marketing, Copyright Update
  • Marketing, 4th
    Marketing, 4th
  • Marketing
    Marketing
  • Marketing
    Marketing
  • Outlines and Highlights for Marketing by Burrow, Isbn : 0538440961
    Outlines and Highlights for Ma...
  • Marketing, Anniversary Edition
    Marketing, Anniversary Edition


Please wait while this item is added to your cart...