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Marketing
ISBN: 9780136075691 | 013607569X
Edition: 1stFormat: Paperback
Publisher: Prentice Hall
Pub. Date: 1/1/2010
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A unique and valuable text for those wishing to expand their knowledge of marketing principles. The Meaning of Marketing; The Market in Marketing; Marketing in an Organization; A Broader Perspective on Marketing; Value for Customers; A Perspective on Behavior; Consumer Insights; The Brand; The Segment, Target and Position; The Marketing Plan; Product and Service Strategies; Pricing Strategies; Supply Chain and Distribution Strategies; Consumer Influence Strategies; Personal Selling Strategies; The Media Mix; The Marketing Mix MARKET: The unique... MORE
| Explaining | |
| The Meaning of Marketing | |
| The Market in Marketing | |
| Marketing in an Organization | |
| A Broader Perspective on Marketing | |
| Creating | |
| Value for Customers | |
| A Perspective on Behavior | |
| Consumer Insights | |
| The Brand | |
| Strategizing | |
| The Segment, Target and Posit... MORE | |
| The Marketing Plan | |
| Managing | |
| Product and Service Strategies | |
| Pricing Strategies | |
| Supply Chain and Distribution Strategies | |
| Consumer Influence Strategies | |
| Personal Selling Strategies | |
| Integrating | |
| The Media Mix | |
| The Marketing Mix | |
| Table of Contents provided by Publisher. All Rights Reserved. |
