Marketing
ISBN: 9781439039427 | 1439039429
Edition: 11thFormat: Hardcover
Publisher: Cengage Learning
Pub. Date: 1/1/2010
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With coverage of current marketing practices and exciting new features, Lamb, Hair, and McDaniel's MARKETING, Eleventh Edition, will have you saying, "Now that's marketing." You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. MARKETING, Eleventh Edition, with its engaging presentation of concepts will bring forward how much the principles of marketing play a role in your day-to-day life.
| The World of Marketing | |
| An Overview of Marketing | |
| Strategic Planning for Competitive Advantage | |
| Ethics and Social Responsibility | |
| The Marketing Environment | |
| Developing a Global Vision | |
| Analyzing Marketing Opportunities | |
| Consumer Decision Making | |
| Business Marketing | |
| Segmenting and Targeting Markets | ... MORE |
| Decision Support Systems and Marketing Research | |
| Product Decisions | |
| Product Concepts | |
| Developing and Managing Products | |
| Services and Nonprofit Organization Marketing | |
| Distribution Decisions | |
| Marketing Channels | |
| Supply Chain Management | |
| Retailing | |
| Promotion and Communication Strategies | |
| Promotional Planning for Competitive Advantage | |
| Advertising and Public Relations | |
| Sales Promotion and Personal Selling | |
| Pricing Decisions | |
| Pricing Concepts | |
| Setting the Right Price | |
| Technology-Driven Marketing | |
| Consumer Relationship Management (CRM) | |
| Table of Contents provided by Publisher. All Rights Reserved. |
