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Market-Based Management

ISBN: 9780130387752 | 0130387754
Edition: 6th
Format: Paperback
Publisher: Prentice Hall
Pub. Date: 1/9/2012

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Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

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