Market-Based Management
ISBN: 9780132336536 | 0132336537
Edition: 5thFormat: Paperback
Publisher: Prentice Hall
Pub. Date: 3/24/2008
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This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based managementwith a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy. Coverage that goes beyond marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growthgiving readers the tools and techniques for... MORE
| Customer Focus and Managing Customer Loyalty | |
| Marketing Performance and Marketing Profitability | |
| Market Potential, Market Demand, and Market Share | |
| The Customer Experience and Value Creation | |
| Market Segmentation and Segmentation Strategies | |
| Competitor Analysis and Sources of Advantage | |
| Product Positioning, Branding, and Product Line Strategies | |
| nbsp;Value-Ba... MORE | |
| Marketing Channels and Channel Mapping | |
| Marketing Communications and Customer Response | |
| Portfolio Analysis and Strategic Market Planning | |
| Offensive Strategies | |
| Defensive Strategies | |
| Building a Marketing Plan | |
| Performance Metrics and Strategy Implementation | |
| Market-Based Management and Financial Performance | |
| Table of Contents provided by Publisher. All Rights Reserved. |
