Market-Based Management
Market-Based Management
- ISBN 13:
9780130082183
- ISBN 10:
013008218X
- Edition: 3rd
- Format: Paperback
- Copyright: 01/01/2004
- Publisher: PRENTICE HALL
- Newer Edition
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Summary
New third edition takes a strategic approach to value/profitability in marketing management and helps readers work through financial analysis. Focuses on the fundamental need for businesses to attract, satisfy, and retain customers. Previous ed. c2000. Softcover.