FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$160.00

Sorry, this item is currently unavailable.

Managing Service Innovation

ISBN: 9780415687195 | 0415687195
Edition: 1st
Format: Hardcover
Publisher: Routledge
Pub. Date: 8/11/2015

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
The service sector accounts for the lion¿s share of economic activity within developed economies (e.g. over 70% of UK GDP). This is a fact that seems to be largely lost in the vast majority of management of innovation textbooks, where at best, a single chapter is appended to cover the distinctiveness of innovation in the service sector. This textbook focuses exclusively on the management and shaping of service innovation. Through reference to academic studies and real-world cases, the text explores the ways in which innovation is managed and shaped across the diversity of services offered in the private, public, and third sectors; from financial to education services and health to leisure services. Final year management undergraduates and masters level students in service management, innovation management and in services marketing will find this to be an excellent tool in completing their studies.


Please wait while this item is added to your cart...