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| Preface | p. vii |
| Acknowledgment | p. ix |
| Introduction: The Task | p. xi |
| Understanding the Business | |
| Business Realities | p. 3 |
| The Result Areas | p. 15 |
| Revenues, Resources, and Prospects | p. 25 |
| How Are We Doing? | p. 51 |
| Cost Centers and Cost Structure | p. 68 |
| The Customer Is the Business | p. 90 |
| Knowled... MORE | p. 111 |
| This Is our Business | p. 121 |
| Focus on Opportunity | |
| Building on Strength | p. 131 |
| Finding Business Potential | p. 151 |
| Making the Future Today | p. 173 |
| A Program for Performance | |
| The Key Decisions | p. 195 |
| Business Strategies | p. 203 |
| Building Economic Performance into a Business | p. 218 |
| Conclusion: The Commitment | p. 225 |
| Bibliography | p. 229 |
| Index | p. 231 |
| Table of Contents provided by Ingram. All Rights Reserved. |