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Managerial Economics with Student CD
ISBN: 9780073346564 | 007334656X
Edition: 9thFormat: Hardcover
Publisher: McGraw-Hill/Irwin
Pub. Date: 3/7/2007
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Thomas and Maurice'sManagerial Economicsteaches students how to use microeconomic theory to analyze business decisions. In a clear and engaging writing style, Christopher Thomas carries on the tradition he and Charles Maurice shepherded for eight previous editions in the 9th edition. The 9th Edition explores the current market forces that create both opportunities and constraints for business enterprises. The book has enjoyed success in part because of its mid-level of rigor, clarity of presentation, and end-of-chapter material.
| Some Preliminaries | |
| Managers, Profits, and Markets | |
| Demand, Supply, and Market Equilibrium | |
| Marginal Analysis for Optimal Decisions | |
| Basic Estimation Techniques | |
| Demand Analysis | |
| Theory of Consumer Behavior | |
| Elasticity and Demand | |
| Demand Estimation and Forecasting | |
| Online Topic 1: Estimating and Forecasting I... MORE | |
| Production and Cost Analysis | |
| Production and Cost in the Short Run | |
| Production and Cost in the Long Run | |
| Production and Cost Estimation | |
| Online Topic 2: Linear Programming | |
| Profit-Maximization in Various Market Structures | |
| Managerial Decisions in Competitive Markets | |
| Managerial Decisions for Firms with Market Power | |
| Strategic Decision Making in Oligopoly Markets | |
| Advanced Managerial Decision Making | |
| Advanced Pricing Techniques | |
| Decisions Under Risk and Uncertainty | |
| Government Regulation of Business | |
| Online Topic 3: The Investment Decision | |
| Appendix: Statistical Tables | |
| Answers to Technical Problems | |
| Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |
