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Managerial Economics : Economic Tools for Today's Decision Makers

ISBN: 9780130135384 | 0130135380
Edition: 3rd
Format: Hardcover
Publisher: Prentice Hall
Pub. Date: 12/1/1999

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For undergraduate courses in Managerial Economics and first-year MBA students in departments of Economics and Finance. This distinctive text features a running case study at the beginning and end of each chapter that explores the decision-making processes of managers within a hypothetical company. It creates a vivid, dynamic business setting highlights microeconomic theory and the tools of quantitative analysis used in management decision-making. In addition, actual business examples from the popular pressincluding numerous international examplesare incorporated into the chapters to reinforce the connection between economic and real business situations.

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