Managerial Economics
ISBN: 9780073375915 | 0073375918
Edition: 10thFormat: Hardcover
Publisher: McGraw-Hill/Irwin
Pub. Date: 1/27/2010
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Thomas and Maurices Managerial Economics teaches students how to use microeconomic theory to analyze business decisions. In a clear and engaging writing style, Christopher Thomas carries on the tradition he and Charles Maurice shepherded for eight previous editions in the 10th edition. The 10th Edition explores the current market forces that create both opportunities and constraints for business enterprises. The book has enjoyed success in part because of its mid-level of rigor, clarity of presentation, and end-of-chapter material.
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| Some Preliminaries | |
| Managers, Profits, and Markets | |
| Demand, Supply, and Market Equilibrium | |
| Marginal Analysis for Optimal Decisions | |
| Basic Estimation Techniques | |
| Demand Analysis | |
| Theory of Consumer Behavior | |
| Elasticity and Demand | |
| Demand Estimation and Forecasting | |
| Estimating and Forecasting Industry Demand f... MORE | |
| Production and Cost Analysis | |
| Production and Cost in the Short Run | |
| Production and Cost in the Long Run | |
| Production and Cost Estimation | |
| Linear Programming | |
| Profit-Maximization in Various Market Structures | |
| Managerial Decisions in Competitive Markets | |
| Managerial Decisions for Firms with Market Power | |
| Strategic Decision Making in Oligopoly Markets | |
| Advanced Managerial Decision Making | |
| Advanced Pricing Techniques | |
| Pricing Multiple Products Related in Production | |
| Decisions under Risk and Uncertainty | |
| Government Regulation of Business | |
| The Investment Decision | |
| Table of Contents provided by Publisher. All Rights Reserved. |
