The Management of Technology and Innovation A Strategic Approach (with InfoTrac)
The Management of Technology and Innovation A Strategic Approach (with InfoTrac)
- ISBN 13:
9780324144970
- ISBN 10:
0324144970
- Edition: 1st
- Format: Paperback
- Copyright: 01/18/2006
- Publisher: South-Western College Pub
- Newer Edition
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Summary
In today's economy the management of technology is a major factor in the process layout employed by the firm, in systems used by the company, in its structural design, and in its product marketability. This text uses technology as a guiding focus for explaining the strategic management process. Each chapter splits into two acts: (1) chapters open with material synthesized from leading theorists and consultants; (2) chapters conclude with discussions of the applicable techniques for successfully exploiting technology and innovation.