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Management Mistakes and Successes, 10th Edition

ISBN: 9780470530528 | 0470530529
Edition: 10th
Format: Paperback
Publisher: Wiley
Pub. Date: 9/1/2010

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SummaryTable of Contents
The Wiley Difference in BusinessDrive by one simple mission to help teachers teach and students learn Wiley provides current solutions in flexible formats that seamlessly integrate into your business courses.Think of Wiley Business when you need core Business School content or need to address hot topics such as Currency, Global Issues, Sustainability, and Learning Outcomes. We focus on what we know best providing relevant, easy to use, media rich content that promotes student success.Most importantly, Wiley Business School content and resources... MORE
Prefacep. v
About the Authorp. ix
Introductionp. 1
Players in a Time of Economic Crisisp. 9
Walmart-A Winnerp. 11
Procter & Gamble: An Old Strategy Is Found Wantingp. 31
Great Comebacksp. 43
Continental Airlines: Salvaging from the Ashesp. 45
Harley-Davidson: A Long-Overdue Revivalp. 61
IBM: A Fading... MOREp. 77
Entreprenurial Adventuresp. 97
Google-An Entrepreneurial Juggernautp. 99
Starbucks-A Paragon of Growth and Employee Benefits Faces Storm Cloudsp. 119
Planningp. 137
Euro Disney: Bungling a Successful Formatp. 139
Boeing: Miscalculations on a Worldwide Scalep. 157
Vanguard: Success in Taking the Road Less Traveledp. 179
Leadership and Executionp. 193
Hewlett-Packard Under Carly Fiorina, and After Herp. 195
Southwest Airlines: ôTry to Match Our Pricesöp. 213
Herman Miller: A Role-Model in Leadershipp. 233
Boston Beer-Can I Compete with the Big Boys?p. 247
Controllingp. 261
United Way: A Not-for-Profit Organization Also Needs Controls and Oversightp. 263
Maytag: Incredibly Loose Supervision of a Foreign Subsidiary, Also, the Allure of Outsourcingp. 275
MetLife: Poorly Controlled Sales Practicesp. 291
Ethical Mistakesp. 305
DaimlerChrysler: Blantant Misrepresentationp. 307
Merck's Vioxx: A Catastrophe and Other Problemsp. 325
Ford Explorers with Firestone Tires: Ill Handling a Killer Scenariop. 341
Conclusions: What Can Be Learned?p. 355
Indexp. 373
Table of Contents provided by Ingram. All Rights Reserved.

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