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Management Of Electronic Media

ISBN: 9780495569428 | 0495569429
Edition: 4th
Format: Paperback
Publisher: Cengage Learning
Pub. Date: 1/8/2009

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MANAGEMENT OF ELECTRONIC MEDIA, Fourth Edition, provides the most accurate and current information on the management techniques used in the electronic media industry. Written clearly and concisely, this textbook covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web) industries.

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