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Management Of Electronic Media

by: Albarran, Alan B.

Management Of Electronic Media

by: Albarran, Alan B.

ISBN 13:
9780495569428
ISBN 10:
0495569429
Edition: 4th
Format: Paperback
Copyright: 01/08/2009
Publisher: Wadsworth Publishing
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Summary

MANAGEMENT OF ELECTRONIC MEDIA, Fourth Edition, provides the most accurate and current information on the management techniques used in the electronic media industry. Written clearly and concisely, this textbook covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web) industries.

Preface
List of Abbreviations and Acronyms
Managing in the Electronic Medias
The Media Marketplace: Markets, Mergers, Alliances, and Partnerships
Ethics of Management
Theories of Management
Financial Management
Managing Personnel
Audiences and Audience Research
Programming: Strategy and Distribution
Marketing
News and News Management
Regulatory Influences and Electronic Media Management
Electronic Media Management: The Role of Public Relations
Technology and Electronic Media Management
Glossary of Key Terms
Index
Table of Contents provided by Publisher. All Rights Reserved.

Amazon no longer offers textbook rentals. We do!

Management Of Electronic Media

Management Of Electronic Media

9780495569428

0495569429

Summary

Table of Contents

Supplemental Materials

Write a Review

Amazon no longer offers textbook rentals. We do!

Management Of Electronic Media

Management Of Electronic Media

9780495569428

0495569429

Summary

Table of Contents

Supplemental Materials

Write a Review

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