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ManageFirst : Restaurant Marketing with Pencil/Paper Exam and Test Prep
ISBN: 9780135072134 | 0135072131
Edition: 1stFormat: Package
Publisher: Prentice Hall
Pub. Date: 10/27/2008
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This particular guide is a brief competency guide which is focused on Restaurant Marketing. Designed to provide trainees with marketable management skills for a career within the Culinary Arts and Foodservice industryThe NRAEF is introducing a new program as part of its strategic focus on recruitment and retention. This new management training certification program is based on a set of competencies defined by the restaurant, foodservice and hospitality industry as those needed for success. NRAEF ManageFirst Program leads to a new credential, ... MORE
Chapter 1 Introduction to Marketing
Chapter 2 Assessing Your Business Situation
Chapter 3 Determining Your Strategy and Tactics
Chapter 4 Setting Prices
Chapter 5 Planning and Implementing Your Promotion Mix
Chapter 6 Evaluation and ROI
... MORE
Field Project
Index
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