ManageFirst Hospitality & Restaurant Marketing with Online Test Voucher
ISBN: 9780133052541 | 0133052540
Edition: 2ndFormat: Paperback
Publisher: Prentice Hall
Pub. Date: 3/21/2012
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Appropriate for HOSPITALITY & RESTAURANT MARKETING courses within Culinary Arts and Hospitality Management departments. This text focuses on HOSPITALITY & RESTAURANT MARKETING topics. It includes essential content plus learning activities, case studies, professional profiles, research topics and more that support course objectives. The exam can be taken in either a paper-and-pencil or online format. The exam format is selected at the time of purchase. The text and exam are part of the NRAEF ManageFirst Program from the National Restaurant Assoc... MORE
About the National Restaurant Association and the National Restaurant Association Educational Foundation
Acknowledgements
Features of the ManageFirst Books
Real Manager
1 - Introduction to Hospitality and Restaurant Marketing
2 - The Marketing Process in Restaurants
3 - Understanding the Market Environment
... MORE
5 - Preparing a Marketing Plan
6 - Setting Menu Prices
7 - Communication Channels
8 - Advertising and Sales
9 - Sales Promotions, Publicity, and Public Relations
10 - Menu Marketing
11 - Evaluating the Marketing Effort
Field Project
Glossary
Index
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