BUSINESS is the newest introductory business textbook on the market, and was created with students' and professors' needs in mind. Students receive a cost-effective, easy to read text complete with study resources (both print and online) to help them review for tests and apply chapter concepts. Professors receive a text that contains all the pertinent information we know they cover in Introduction to Business - yet in a more condensed format that is easier for students to cover. It also contains gradable online assignments for instructors to assign. BUSINESS also includes comprehensive teaching support and online supplements.