P. A. Ritzer has sold thousands of copies of his first book at over 175 bookstore signings, averaging nearly 36 books a signing. He has written Love and the Art of Bookstore Book Signing as an answer to authors, bookstore personnel, distributors, and others in the book business who have sought to know how he does it. Ritzer does not just detail a method but goes to the heart of the matter. He exposes the real basis of his success in interacting with customers and the people who help him sell books. Ritzer has sold as many as 111 copies at one bookstore signing of his 670-page historical Western (Seven Ox Seven, Part One). In Love and the Art of Bookstore Book Signing he shows that an author need not be a celebrity to make book signings rewarding for himself and the stores and their customers. Rather, he can create the kind of experience that inspires customers to buy his book and managers to invite him back for 18 or more successful signings at one store.