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Loose-Leaf International Marketing
ISBN: 9780077642297 | 0077642295
Edition: 16thFormat: Looseleaf
Publisher: McGraw-Hill/Irwin
Pub. Date: 10/5/2012
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Part One-An Overview
Chapter 1: The Scope and Challenge of International Marketing
Chapter 2: The Dynamic Environment of International Trade
Part Two-The Cultural Environment of Global Markets
Chapter 3: History and Geography: The Foundations of Culture
Chapter 4: Cultural Dynamics in Assessing Global Markets
Chapter 5: Culture, Management Style, and Business Systems
Chapter 6: The Political Environment: A Critical Concern
Chapter 7: The Internationa... MORE
Part Three-Assessing Global Market Opportunities
Chapter 8: Developing a Global Vision through Marketing Research
Chapter 9: Economic Development and the Americas
Chapter 10: Europe, Africa, and the Middle East
Chapter 11: Asia Pacific Region
Part Four-Developing Global Marketing Strategies
Chapter 12: Global Marketing Management: Planning and Organization
Chapter 13: Products and Services for Consumers
Chapter 14: Products and Services for Businesses
Chapter 15: International Marketing Channels
Chapter 16: Integrated Marketing Communications and International Advertising
Chapter 17: Personal Selling and Sales Management
Chapter 18: Pricing for International Markets
Part Five-Implementing Global Marketing Strategies
Chapter 19: Negotiating with International Customers, Partners, and Regulators
Part Six-Supplementary Material
The Country Notebook—A Guide for Developing a Marketing Plan
Cultural Analysis
Economic Analysis
Market Audit and Competitive Market Analysis
Preliminary Market Plan
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