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| Foreword | p. 7 |
| Acknowledgements | p. 11 |
| Introduction | p. 13 |
| Life Before Lazarus | p. 17 |
| One-Price Store | p. 23 |
| A Fit or No Sale | p. 28 |
| Square Dealing Clothiers | p. 33 |
| Ready-to-Wear | p. 42 |
| The Big Circus | p. 56 |
| A Few-Pennies-a-Day | p. 70 |
| The Temple of Commerce | p. 82 |
| Look t... MORE | p. 90 |
| Lazabaloo | p. 103 |
| Like Night and Day | p. 115 |
| Christmas on Candy Cane Lane op121 | |
| The Beginning of the Beginning | p. 133 |
| It Was a Retail Oz | p. 138 |
| Life After Lazarus | p. 143 |
| The Federated Juggernaut | p. 147 |
| A Bias in Favor of Department Store Dining | p. 155 |
| La Belle Pomme | p. 169 |
| A Gamut of Retail Options | p. 179 |
| Notes | p. 183 |
| Bibliography | p. 187 |
| About the Authors | p. 191 |
| Table of Contents provided by Ingram. All Rights Reserved. |