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The Long Tail Why the Future of Business Is Selling Less of More
The Long Tail Why the Future of Business Is Selling Less of More
- ISBN 13:
9781401309664
- ISBN 10:
1401309666
- Edition: Revised
- Format: Paperback
- Copyright: 07/08/2008
- Publisher: Hachette Books
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Summary
In one of the most important business books since "The Tipping Point," Anderson shows how the future of commerce and culture isn't in hits, or the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.
