Locating Television Today: Zones of Consumptiontakes an important next step for television studies and addresses the question of 'what is television now?' This study draws partly on the evidence and the insights which have emerged from a substantial period of ethnographic research primarily in Mexico. This research serves a strategic purpose: by working on a location with a highly developed and commercially successful transnational television industry, but which is not among the locations usually considered by television studies written in English, the limitations to some of the assumptions underlying the orthodoxies in Anglo-American television studies are highlighted. Other sites of extended examination and sources of examples include: the US, the UK, Australia, Malaysia, Cuba, and the Chinese language markets in Asia (Hong Kong, Singapore, China, and Taiwan). Throughout this text there is attention to the patterns of similarity and difference which demonstrate the necessity of considering the specificities of each location. Suitable for both upper level students and researchers, this book is a valuable and original contribution to television, media and cultural studies, presenting approaches and evidence that are new to the field.