9780470828045

The Lexus brand's 0-60 ascent from obscurity into the ranks of the world's top automotive brands in the space of a little more than a decade is one of the great but largely untold- business success stories. This book draws on a variety of both written sources (including previously undisclosed material) and first hand interviews in English and Japanese to bring this remarkable tale for the first time to the in-boxes and coffee tables of wealthy owners of Lexus vehicles or the many who aspire to own them and sales and marketing execs worldwide. The revised and updated paperback edition charts the second decade at the top for Lexus and details the perils that faced the brand and its corporate parent in 2009-2010. Plus, a revealing new foreword by a top Lexus/Toyota designer looks back at and what's ahead for the brand.

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Chester Dawson has worked as a business journalist and editor at several top media outlets, including BusinessWeek, Dow Jones & Co., The Associated Press and Bloomberg News. He spent 10 years as a foreign correspondent in Tokyo reporting on the Japanese economy and specializing in the automotive and financial industries. After serving as International Finance Editor at BusinessWeek magazine’s headquarters in New York, he entered high finance—first at a Japanese hedge fund and then, most recently, in the institutional asset management unit of a Wall Street bank. Mr. Dawson earned his M.A. in East Asian Studies at Harvard University and a B.A. in history with an economics minor at Ohio University. He spent his junior year abroad at Sophia University in Tokyo.

Introduction and Acknowledgments	p. XI
Foreword	p. XVII
The Toyoda Way	p. 1
Searching for Bobos	p. 31
Deus Ex Machina	p. 49
From Tahara to the World!	p. 69
The Lexus Covenant	p. 87
Zen and the Art of Automobile Maintenance	p. 109
Something Wicked This Way Comes	p. 137
Lexus Nation	p. 159
Epilogue	p. 177
Afterword	p. 189
Coda	p. 219
Appendix: The Lexus Lineage (1990-2011)	p. 235
Endnotes	p. 239
Index	p. 275
Table of Contents provided by Ingram. All Rights Reserved.

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Lexus The Relentless Pursuit

Lexus The Relentless Pursuit

0470828048

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