At David Usher’s company, CloudID Creativity Labs, a sign on the wall reads: “Dream big, let the elephants run!” The words are a reminder for us to hold a place in our minds for big ideas. Based on his wildly popular speaking engagements, Let the Elephants Run shows us how to reignite creativity whether in the head office, the home office or the artist’s studio.

Usher believes creativity is in our DNA; it's in everyone, not just the creative class. We all start our lives as creative beings but for many, that spark of creativity becomes lost over time. Usher empowers readers to achieve more “ah ha” moments through two cornerstone principles of creativity: freedom and structure. Using photographs, artwork and illustrations, he shows us that creativity is not magic; it is a learnable skill that any person or business can master. The dynamic full-colour design includes action pages to help readers start cultivating the habit of documenting their ideas for future execution.

A mix of personal anecdotes, and professional examples from the worlds of industry, technology, science, music, and art, this is an essential guidebook to reconnecting with our imaginations and nurturing our creativity in an accessible and productive way.