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Learning Aid to accompany Essentials of Marketing

ISBN: 9780077246433 | 0077246438
Edition: 12th
Format: Paperback
Publisher: McGraw-Hill/Irwin
Pub. Date: 10/21/2009

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This guide contains chapter quizzes, key terms, and additional exercises to help the student gain a deeper understanding of the principles of Essentials of Marketing. The Learning Aid consists of a variety of self-study aids and experiential exercises designed to deepen a student's problem-solving skills in marketing

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