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Learning Aid to accompany Essentials of Marketing
Learning Aid to accompany Essentials of Marketing
- ISBN 13:
9780077246433
- ISBN 10:
0077246438
- Edition: 12th
- Format: Paperback
- Copyright: 10/21/2009
- Publisher: McGraw-Hill/Irwin
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Summary
This guide contains chapter quizzes, key terms, and additional exercises to help the student gain a deeper understanding of the principles of Essentials of Marketing. The Learning Aid consists of a variety of self-study aids and experiential exercises designed to deepen a student's problem-solving skills in marketing
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