
Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!
| Acknowledgments | p. xi |
| Introduction | p. xv |
| Lay A Foundation For Outstanding Leadership | |
| First, Win Trust and Confidence | p. 3 |
| Recognize the Power of Early Impressions | p. 5 |
| Create a Strong First Impression Through Image and Body Language | p. 9 |
| Gather the Right Props Around You | p. 12 |
| Form Outstanding Second Impressions Through Voice and Intonation | p. 14 | ... MORE
| Benefit from Third Impressions: Strong Starts, Ethics, and Preparedness | p. 18 |
| Communicate Your Vision Effectively | p. 29 |
| Steer Attention to Common Ground | p. 31 |
| Recognize Others Must "See" to Believe: Words That Resonate | p. 45 |
| Help People "See": Use Words That Paint a Picture | p. 54 |
| Acknowledge the Terrain | p. 58 |
| Demonstrate Your Logic | p. 60 |
| Elicit a Nod: Skillful Persuasion | p. 63 |
| Form A Winning Team | |
| Leverage A Strong Reputation | p. 71 |
| Understand the Importance of Teflon | p. 73 |
| Convey Strong Ethics | p. 74 |
| Be a Straight Shooter | p. 76 |
| Offer an Open Ear, Wield a Fair Hand | p. 78 |
| Be True to Your Word, Build a Consistent Record | p. 80 |
| Give Loyalty Its Due Place | p. 82 |
| Remain Humble | p. 83 |
| Stay Above the Fray | p. 84 |
| Display Strength | p. 86 |
| Demonstrate Superior Preparedness | p. 87 |
| Remain Cool Under Fire | p. 88 |
| Make Friends In Unusual Places | p. 93 |
| Employ a Power Analysis: The Pragmatic Side of Friends | p. 97 |
| Go Where Friends Are | p. 99 |
| Never Limit Yourself to Expected Allies | p. 101 |
| Employ a Win-Win, "Both-And" Mindset | p. 104 |
| Meet on Common Ground | p. 105 |
| Speak in Understandable Ways | p. 111 |
| Keep an Eye to the Future | p. 112 |
| Show Respect for Your Potential Friends | p. 112 |
| Recognize a Picture Says a Thousand Words | p. 115 |
| Leverage Friends, Expand Your Network | p. 117 |
| Hold No Grudges | p. 118 |
| Build and Lead A Winning Team | p. 123 |
| Pay Attention to Style and Team Culture | p. 125 |
| Identify Key Priorities | p. 129 |
| Determine the Ideal Skills Mix | p. 130 |
| Staff for Excellence: Target the Best, Value Experience | p. 131 |
| Promote Smoother Sailing with Culture and Values | p. 133 |
| When All Else Is Equal, Send a Message | p. 135 |
| Benefit from Mighty Brainstorming (Innovation and Your "Team of Rivals") | p. 137 |
| Empower the Leads, Make Roles and Responsibilities Clear | p. 138 |
| Move Beyond "High Performance" To "All Hands" | p. 141 |
| Understand Key Elements of an All-Hands Culture | p. 143 |
| Promote Culture Through Customs and Practices, Big and Small | p. 146 |
| Provide Affirmation | p. 147 |
| Match Skills and Interests, Make Differences a Strength | p. 148 |
| Reward Excellence | p. 150 |
| Train Well | p. 151 |
| Keep the "Community Thing" Going | p. 155 |
| Usher Abrasives Out | p. 156 |
| Manage Expectations | p. 158 |
| Rally the Troops | p. 161 |
| Use Diversity As A Source Of Strength | p. 163 |
| Recognize the Array of Diversity | p. 166 |
| Embrace Diversity's Benefits-Expanded Networks and Innovation | p. 167 |
| Capitalize Where Values, Talents, and Diversity Coincide | p. 169 |
| DrawTalent from Fruitful Sources | p. 171 |
| Invest in the Future: Remember Those Lower Echelons | p. 173 |
| Build Bridges on Common Ground | p. 175 |
| Enable The Team, Solidify A Winning Culture | |
| Make Technology Your Friend | p. 179 |
| What's in a Blackberry? Recognizing Technology's Game-Changing Potential | p. 181 |
| Choose Partners Excellently | p. 185 |
| Identify Target Group Habits | p. 187 |
| Capitalize on Habits; Channels and Tools | p. 189 |
| Employ Two-Way Technology | p. 190 |
| Build Relationships Technology and "Customer Relations Management" | p. 191 |
| Keep an Eye on the End Goal; Online-to-Offline | p. 193 |
| Make Masterful Use of Specifics | p. 196 |
| Enhance Internal Capabilities: Morale, Culture, and Management Processes | p. 197 |
| Leverage Lessons in Future Work | p. 199 |
| Motivate Your Target Groups, Organize To Succeed | p. 203 |
| Recognize the Potential of the Next Generation and Other Target Groups | p. 207 |
| Avoid the Twin Follies of Neglect | p. 210 |
| Empower Highly Appealing Leaders, Place Leaders Well | p. 212 |
| Pay Attention to Your Points of Contact | p. 214 |
| Identify Special Interests | p. 214 |
| Pinpoint Your Primary Tasks | p. 215 |
| Amplify Efforts: Fruitful Channels, Key Networks | p. 218 |
| Motivate with the Power of You | p. 219 |
| Build Momentum with Low-Lying Fruit | p. 221 |
| Invest in Training | p. 222 |
| Create an Enabling Structure-Partner "Where They Are" | p. 224 |
| Face and Overcome Controversies | p. 227 |
| Nip Controversy in the Bud or Grab the Bull by Its Horns | p. 228 |
| Know Your Goals | p. 230 |
| Exude Humility | p. 232 |
| Choose Props Appropriately | p. 234 |
| Recast the Dialogue | p. 234 |
| Know When to Say, "I Screwed Up" | p. 236 |
| Extend a Hand to Detractors | p. 238 |
| Know When to Offer a Beer | p. 239 |
| Stand Strong and Deliver Tough Messages | p. 244 |
| Shower Detractors with Kindness | p. 247 |
| Conclusion | p. 251 |
| Notes | p. 255 |
| Table of Contents provided by Ingram. All Rights Reserved. |