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The Law Of Marketing

9781439079249

The Law Of Marketing

  • ISBN 13:

    9781439079249

  • ISBN 10:

    1439079242

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 01/20/2010
  • Publisher: Cengage Learning

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Summary

This practical resource helps managers make more informed decisions when confronted with legal issues related to the marketing of goods or services. THE LAW OF MARKETING presents a comprehensive overview of the various ways in which legal concepts apply to core marketing activities, including product development, distribution, promotion and sales.

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