Rent 9780072878745 | Launching the Imagination : A Guide to Two-Dimensional Design

Summary Table of Contents

Designed for courses in Creativity, Two-, Three- or Four-Dimensional Design, "Launching the Imagination" offers a comprehensive framework on which students, teachers, and administrators can build. The approach in this second edition is refined, distilled, and updated, using over 600 examples drawn from traditional and contemporary sources. Profiles with interviews of artists and designers introduce students to working processes, career choices, and criteria for excellence from a remarkable group of masters. "Launching the Imagination" is availa... MOREble in a comprehensive volume treating 2D design, Creativity and Problem-solving, 3D design, and time-based (4D) design; or in split volumes containing either 2D or 3D design, plus the material on Creativity and Problem-solving. "Launching the Imagination"'s Core Concepts in Art CD-ROM, version 2.0, which engages students interactively with the elements and principles of art through numerous interactive exercises, has been re-organized and expanded. A copy of this CD-ROM is included free with every copy of the textbook purchased from McGraw-Hill, a student-value of over $30, and is also available individually through your local bookstore. "I have found the text very clear and concise with fabulous, diversified examples and illustrations." --Kelly M. Nelson, Longwood University "It is clear, concise, and visually appealing. My students responded immediately to its visual impact. I also appreciated the artist views for each chapter. They gave the sections more meaning." --DanielleHarmon, Valdosta State University "This text is excellent for developing projects that stimulate creativity, challenge students set in convergent thinking to open up, realize the ability to be creative when they are not visual artists." --Carolynne Whitefeather, Utica College "Main reason [for adopting LTI]: chapters on narrative and time. Helped to bridge the gap between fine arts and graphic design. Helped/introduced students to these elements/topics and reinforced 2D/3D concepts learned in other classes. Students enjoyed the book. Problem solving chapter is great." --William Britton Rowe, Ohio Northern University "Launching the Imagination is both simple and in-depth in its scope. It is thorough without being overwhelming. It is clear and succinct without losing the essence of meaning or concepts. Also the color examples and the accompanying CD is great." --Rob Tarbell, Piedmont Virginia Community College and James Madison University "I have not had a really good text for 2-D Design since Roy Behrens' Design in the Visual Arts, which is now out of print. While there is much to like about Launching the Imagination, I was most happy with the sections which talked about critical thinking and strategies for problem solving which can be employed by visual artists." --Reid Wood, Lorain County Community College "The engaging writing and variety of visual examples make this design text the most user friendly guide for both students and instructor that I've found yet. The artist profiles give an applied art/life perspective that is unique in foundations texts. I'veused the text at two colleges and my students LOVE this text. The thin 2D volume is also a plus. Students do Not want a heavy book to lug around." --Tracy Doreen Dietzel, Edgewood College

... MORE

Preface

vii

A Guide to the Core Concepts in Art CD-ROM

xviii

Introduction: Beginner's Mind, Open Mind

(12)

Defining Design

(9)

Part One Two-Dimensional Design

Basic Elements

(34)

Line

(8)

Defining Line

(1)

Line Quality

(2)

Actual Lines

(2)

Implied Lines

(1)

Line Networks

(2)

Using Line

(1)

Key Questions

(1)

Shape

(11)

Defining Shape

(2)

Types of Shape

(4)

Degrees of Representation

(2)

Degrees of Definition

(1)

Using Shape

(2)

Key Questions

(1)

Texture

(6)

Types of Texture

(1)

Creating Texture

(1)

Texture and Space

(2)

Trompe L'Oeil

(1)

Combining Physical and Visual Texture

(2)

Marks and Meanings

(1)

Key Questions

(1)

Value

(6)

Contrast

(1)

Value Distribution

(2)

Value and Volume

(1)

Value and Space

(1)

Value and Lighting

(1)

Key Questions

(1)

Summary, Keywords

(1)

Profile: Philla Yi, Printmaker

(2)

The Element of Color

(26)

Color Theory

(1)

Color Physics

(2)

Color and Light

(1)

Using Additive Color

(1)

Using Subtractive Color

(1)

Color Interaction

(2)

Defining Color

(5)

Hue

(1)

Value

(2)

Intensity

(3)

Key Questions

Color Schemes

(5)

Monochromatic

(1)

Analogous

(1)

Complementary

(1)

Split Complementary

(1)

Triadic

(1)

Chromatic Grays and Earth Colors

(1)

Using Disharmony

(1)

Key Questions

(1)

Composing with Color

(3)

Creating the Illusion of Space

(1)

Weight and Balance

(1)

Distribution and Proportion

(1)

Color as Emphasis

(1)

Color, Emotion, and Expression

(5)

Color Keys

(1)

Symbolic Color

(2)

Expressive Color

(1)

Summary, Keywords

(1)

Profile: Ann Baddeley Keister, Fiber Artist

(2)

Principles of Two-Dimensional Design

(38)

Unity and Variety

(9)

Gestalt: Theory and Application

(5)

Patterns and Grids

(2)

Key Questions

(1)

Balance

(7)

Weight and Gravity

(2)

Symmetrical Balance

(1)

Radial Symmetry

(1)

Asymmetrical Balance

(3)

Expressive Uses of Balance

(1)

Key Questions

(1)

Scale and Proportion

(1)

Rhythm

(1)

Emphasis

(3)

Emphasis by Isolation

(1)

Emphasis by Placement

(1)

Emphasis Through Contrast

(2)

Key Questions

(1)

Creating the Illusion of Space

(6)

Linear Perspective

100

(3)

Other Ways to Create the Illusion of Space

103

(1)

Using of Illusion of Space

103

(2)

Key Questions

105

(1)

Dynamic Space: Constructing Mulan

105

(2)

The Illusion of Movement

107

(2)

The Kinesthetic Response

107

(1)

The Decisive Moment

107

(1)

Before and After

108

(1)

Multiplication

108

(2)

Key Questions

110

Determining Priorities

109

(1)

Summary, Keywords

110

(1)

Profile: Ken Stout, Painter

111

(2)

Part One Multimedia Resources

113

(3)

Part Two Concepts and Critical Thinking

Cultivating Creativity

116

(12)

Design and Creativity

116

(1)

Seven Characteristics of Creative Thinking

116

(2)

Receptivity

117

(1)

Curiosity

117

(1)

Wide Range of Interests

117

(1)

Attentiveness

117

(1)

Connection Seeking

117

(1)

Conviction

117

(1)

Complexity

117

(1)

Goal-Setting

118

(2)

A Goal-Setting Strategy

119

(1)

Characteristics of Good Goals

120

(1)

Time Management

120

(4)

Set the Stage

121

(1)

Prioritize

121

(1)

See the Big Picture

121

(1)

Work Sequentially

121

(1)

Use Parts to Create the Whole

121

(1)

Make the Most of Class Time

121

(1)

Start Early

122

(1)

When in Doubt, Crank It Out

122

(1)

Work Together

122

(1)

Reduce Stress

123

(1)

Summary

124

(2)

Profile: Nancy Callahan, Artist, and Diane Gallo, Writer

126

(2)

Problem Seeking and Problem Solving

128

(18)

Problem Seeking

128

(5)

The Design Process

128

(2)

The Fine Art Process

130

(1)

Sources of Ideas

130

(2)

Characteristics of a Good Problem

132

(1)

Convergent and Divergent Thinking

133

(3)

Using Convergent Thinking

133

(2)

Using Divergent Thinking

135

(1)

Brainstorming

136

(3)

Make a List

136

(1)

Use a Thesaurus

137

(1)

Explore Connections

137

(1)

Keep a Journal

138

(1)

Visual Research

139

(2)

Thumbnail Sketches

139

(1)

Model Making

139

(2)

Variations on a Theme

141

(2)

An Open Mind

143

(1)

Summary, Keywords

143

(1)

Profile: Heidi Lasher-Oakes, Sculptor

144

(2)

Developing Critical Thinking

146

(18)

Establishing Criteria

146

(1)

Form, Subject, and Content

147

(1)

Stop, Look, Listen, Learn

147

(1)

Types of Critiques

148

(4)

Description

148

(1)

Cause and Effect

149

(1)

Compare and Contrast

149

(2)

Greatest Strength/Unrealized Potential

151

(1)

Developing a Long-Term Project

152

(4)

Week One Assessment

152

(1)

Week Two Assessment

153

(1)

Developing A Self-Assignment

153

(1)

Self-Assignment: Jason Chin The Mythological Alphabet

154

(2)

Turn Up the Heat: Pushing Your Project's Potential

156

(3)

Basic Arithmetic

156

(1)

Transformation

157

(2)

Reorganization

159

(1)

Concept and Composition

159

(1)

Accepting Responsibility

160

(1)

Summary, Keywords

161

(1)

Profile: Bob Dacey, Illustrator

162

(2)

Constructing Meaning

164

(15)

Building Bridges

164

(5)

Shared Language

164

(1)

Iconography

165

(1)

Audience

166

(1)

Immediacy

166

(2)

Stereotypes

168

(1)

Cliches

168

(1)

Surprise

168

(1)

Key Questions

169

(1)

Purpose and Intent

169

(1)

Context

170

(1)

Connections

171

(2)

Drama

173

(1)

Aesthetics and Anesthetics

173

(1)

Summary, Keywords

174

(1)

Profile: Ken Botnick, Graphic Designer

175

(2)

Part Two Multimedia Resources

177

(2)

Key Readings

179

(2)

Notes

181

(2)

Glossary

183

(10)

Photo Credits

193

(6)

Index

199

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