The Knack How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up
ISBN: 9781591842217 | 1591842212
Format: HardcoverPublisher: Portfolio Hardcover
Pub. Date: 10/2/2008
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Two of Inc. magazine’s hugely popular columnists show how small-business people can deal with all kinds of tricky situations. People starting out in business tend to seek step-by-step formulas or specific rules, but in reality there are no magic bullets. Rather, says veteran entrepreneur Norm Brodsky, there’s a mentality that helps street-smart people solve problems and pursue opportunities as they arise. He calls it the knack,” and it has made all the difference to the eight successful start-ups of his career. Brodsky explores this mind-set ev... MORE
| INTRODUCTION: The Knack ... and How to Get It | |
| How to Succeed in Business | |
| The Right Stuff | |
| Why Start-ups Fail | |
| Where the Money Is | |
| Magic Numbers | |
| The Art of the Deal | |
| It Begins with a Sale | |
| Good Sales, Bad Sales, and the Ones That Get Away | |
| Customers for Keeps | |
| How to Lose Customers | ... MORE|
| The Decision to Grow | |
| Becoming the Boss | |
| The One Thing You Can't Delegate | |
| Selling Is a Team Sport | |
| Help! I Need Somebody | |
| When the Student Is Ready, the Teacher Appears | |
| Keeping Up with the Stones | |
| Acknowledgments | |
| Index | |
| Table of Contents provided by Blackwell. All Rights Reserved. |
Norm Brodsky, the founder of Citi Storage, is an entrepreneur and a three-time Inc. 500 honoree. He began writing his monthly Inc. column (with Burlingham) in December 1995.
Bo Burlingham is Inc.-'s editor at large. He is the coauthor of The Great Game of Business and A Stake in the Outcome, and the author of Small Giants.
Bo Burlingham is Inc.-'s editor at large. He is the coauthor of The Great Game of Business and A Stake in the Outcome, and the author of Small Giants.
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