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Key Strategy Tools The 80+ Tools for Every Manager to Build a Winning Strategy

by: Evans, Vaughan

Key Strategy Tools The 80+ Tools for Every Manager to Build a Winning Strategy

by: Evans, Vaughan

ISBN 13:
9780273778868
ISBN 10:
0273778862
Edition: 1st
Format: Paperback
Copyright: 01/31/2013
Publisher: FT Press

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Summary

Professional-level information empowering you with over 75 key strategic tools to ensure both short term and long-term success for your businessand providing the full gamut of tools and techniques needed for you to create your own strategic plan. Following the footsteps of the hugely successful Key Management Modelsand Key Performance Indicators, this bookdelivers information in the practical andaccessible framework synonymous with the Key series. Key Strategy Toolscovers strategy tools and techniques within seven distinct areas: - Setting goals and objectives - Forecasting market demand - Gauging industry competition - Rating competitive position - Identifying strategic gaps - Bridging strategic gaps - Addressing risk and opportunity

Author Biography

Vaughan Evans has been a strategy consultant since the mid-1980s, working with a broad range of corporate clients, from small firms to global giants, and with over 50 financier clients, both structured lenders and private equity. For the last ten years he has been independent, specialising in business strategy, business planning and strategic due diligence. Vaughan is a graduate of Downing College, Cambridge and a Sloan Fellow with distinction of London Business School. He has written four previous books including, The Financial Times Essential Guide to Writing a Business Plan.

Publisher's acknowledgements

Introduction

The Strategy Pyramid

How to use this book

Business vs corporate strategy

Section 1: Knowing Your Business

Overview

Essential tools

1. Identifying key segments

2. Issue Analysis (Minto)

Example: British Aerospace’s super segment

Useful tools

3. The 80/20 Principle (Pareto)

4. The Segmentation Mincer (Koch)

5. 5C Situation Analysis

6. SWOT Analysis

Section 2: Setting Goals and Objectives

Overview

Essential tools

7. Setting long-term goals

8. Setting SMART objectives

9. Maximising shareholder value

10. Balancing stakeholder interests

Example: Which goals count for RBS?

Useful tools

11. Creating Shared Value (Porter & Kramer)

12. Economic Value Added (Stern Stewart)

13. Balanced Scorecard and Strategy Map (Kaplan & Norton)

14. Core Ideology (Collins & Porras)

15. Business as a Community (Handy)

Section 3: Forecasting Market Demand

Overview

Essential tools

16. Sizing the market and Marketcrafting (Evans)

17. The HOOF Approach to Demand Forecasting (Evans)

Example: Galileo’s Hiccup in Market Demand

Useful tools

18. Smoothing through moving averages

19. The Income Elasticity of Demand

20. Survey methods of demand forecasting

a. Survey of customers’ intentions

b. Salesforce estimation method

c. The Delphi method

d. Pilot test marketing

21. Statistical methods of demand forecasting

a. Trend projection

b. Regression analysis

c. Barometric method (NBER)

Section 4: Gauging Industry Competition

Overview

Essential tools

22. The Five Forces (Porter)

23. Assessing customer purchasing criteria

24. Deriving key success factors

Example: Woolworths succumbs to the five forces

Useful tools

25. Weighing economies of scale

26. Corporate environment as a sixth force

27. Complements as a sixth force (Brandenburger & Nalebuff)

28. PESTEL analysis

Section 5: Tracking Competitive Advantage

Overview

Essential tools

29. Rating competitive position

30. The Resource and Capability Strengths/Importance Matrix (Grant)

Example: Cobra Beer’s clever competitive advantage

Useful tools

31. The Value Chain (Porter)

32. The Product/Market Matrix (Ansoff)

33. Cross,Spider and Comb Charts

34. Benchmarking

35. Structured interviewing

Section 6: Targeting the Strategic Gap

Overview

Essential tools

36. The Attractiveness/Advantage Matrix (GE/McKinsey)

37. The Growth/Share Matrix (BCG)

38. Profiling the ideal player

39. Identifying the capability gap

Example: Komatsu targets the cat

Useful tools

40. The Strategic Condition Matrix (Arthur D Little)

41. The 7S Framework (McKinsey)

42. The Opportunity/Vulnerability Matrix (Bain/LEK)

43. Brainstorming

44. Scenario planning

Section 7: Bridging the Gap: Business Strategy

Overview

Essential tools

45. Three Generic Strategies (Porter)

46. The Experience Curve (BCG)

47. Strategic repositioning and shaping profit growth options

48. Making the strategic investment decision

49. BlueOceanStrategy (Kim & Mauborgne)

Example: Could Facebook be undone the way it undid MySpace?

Useful tools

50. The Tipping Point (Gladwell)

51. The Price Elasticity of Demand (Marshall)

52. PIMS

53. The 4Ps Marketing Mix (McCarthy)

54. Product Quality and Satisfaction (Kano)

55. The Hierarchy of Needs (Maslow)

56. The Bottom of the Pyramid (Prahalad & Leiberthal)

57. Business Process Redesign (Hammer and Champy)

58. Outsourcing

Section 8: Bridging the Gap: Corporate Strategy

Overview

Essential tools

59. Optimising the Corporate Portfolio

60. Creating Value from Mergers, Acquisitions and Alliances

61. The Corporate Restructuring Pentagon (McKinsey)

62. Creating Parenting Value (Goold, Campbell & Alexander)

63. Core Competences (Hamel & Prahalad)

64. Strategically Valuable Resources (Collis & Montgomery)

Example: Virrce-based strategy

Useful tools

65. Strategically Distinctive Resources (Barney)

66. Distinctive Capabilities (Kay)

67. Distinctive Competences (Snow & Hrebiniak)

68. Dynamic Capabilities (Teece, Pisano & Shuen)

69. Deliberate and Emergent Strategy (Mintzberg)

70. Stick to the Knitting (Peters & Waterman)

71. Profit from the Core (Zook)

72. The Market-Driven Organisation (Day)

73. Value Disciplines (Treacy & Wiersema)

74. Disruptive Technologies (Christensen)

75. Coopetition (Brandenburger & Nalebuff)

76. Growth and Crisis (Greiner)

77. Good Strategy, Bad Strategy (Rumelt)

78. Innovation Hot Spots (Gratton)

79. Strategy as Orientation or Animation (Cummings & Wilson)

80. The Knowledge Spiral (Nonaka & Takeuchi)

81. The Eight Phases of Change (Kotter)

Section 9: Addressing Risk and Opportunity

Overview

Essential tools

82. Strategic Due Diligence and Market Contextual Plan Review (Evans)

83. The Suns & Clouds Chart (Evans)

Example: Were the Beatles worth the risk?

Useful tools

84. The Composite Risk Index and the 5x5 Risk Matrix

85. The Risk Management Matrix

86. Expected Value and Sensitivity Analysis

87. Black Swans (Taleb)

88. Strategy Bets (Burgleman & Grove)

Conclusion

References and Further Reading

Glossary

Index

Supplemental Materials

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