It's Not Just PR Public Relations in Society
It's Not Just PR Public Relations in Society
- ISBN 13:
9781118554005
- ISBN 10:
1118554000
- Edition: 2nd
- Format: Paperback
- Copyright: 09/23/2013
- Publisher: Wiley-Blackwell
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Summary
In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values, knowledge, and perceptions.
- Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector
- Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world
- Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles
- Balanced, well organized, and clearly written by two leading scholars