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In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values, knowledge, and perceptions.
Chapter 1: Does Society Need Public Relations?
Chapter 2: Ethical Implications of Public Relations
Chapter 3: Who Practices Public Relations?
Chapter 4: Public Relations Influences Society
Chapter 5: Shifting the View of Public Relations
W. Timothy Coombs is Professor in the Nicholson School of Communication at the University of Central Florida. His books include the award-winning Ongoing Crisis Communication (2007) and Code Red in the Boardroom (2006). With Sherry J. Holladay, he is co-author of Managing Corporate Social Responsibility (Wiley-Blackwell, 2011) and PR Strategy and Application (Wiley-Blackwell, 2009) and co-editor of The Handbook of Crisis Communication (Wiley-Blackwell, 2010). He has worked with consulting firms in the U.S. and Europe on ways to improve crisis communication efforts for their clients.
Sherry J. Holladay is Professor in the Nicholson School of Communication at the University of Central Florida. She teaches courses in public relations and corporate communication and her research interests include corporate social responsibility, crisis communication, reputation management, activism, and stakeholder relations. Her work appears in the Journal of Public Relations Research, Public Relations Review, Management Communication Quarterly, Journal of Communication Management, and International Journal of Strategic Communication. With W. Timothy Coombs, she is co-author of Managing Corporate Responsibility (Wiley-Blackwell, 2011) and PR Strategies and Applications (Wiley-Blackwell, 2009), and co-editor of The Handbook of Crisis Communication (Wiley-Blackwell, 2010).