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|Your Marketing Message|
|Your iPhone and iPad App Marketing Strategy: Grand Slam or Base Hits?||p. 9|
|We've Seen This Movie Before||p. 10|
|The Big Win-Grand Slam||p. 14|
|The Steady Win-Base Hits||p. 18|
|The No Win-Strikeout||p. 20|
|Benefits/Drawbacks of the Big Win and Steady Win Strategies||p. 21|