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We Are Smarter Than Me

by: Libert, Barry; Spector, Jon; Tapscott, Don

We Are Smarter Than Me

by: Libert, Barry; Spector, Jon; Tapscott, Don

ISBN 13:
9780132244794
ISBN 10:
0132244799
Edition: 1st
Format: Hardcover
Copyright: 01/01/2008
Publisher: Wharton School Publishing

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Summary

Learn which business functions can best be accomplished or supported by communities, how to provide effective moderation, how to balance structure with independence, and more, with this book that details how emerging social networks have rewritten the rules of business.

Foreword-Social Networking Works	p. vii
Authors' Note-How We Got Here	p. xi
Look What We Can Do	p. 1
Go from R&D to R&WE	p. 19
How May We Help We?	p. 43
Customer, Sell Thyself	p. 61
If We Build It, We Will Come	p. 81
Welcome to the World Bank of We	p. 101
Make Everyone a C-We-O	p. 117
Lead from the Rear	p. 125
Afterword-Join the Crowd	p. 143
Company Index	p. 149
Name Index	p. 151
Subject Index	p. 153
Acknowledgments	p. 158
Table of Contents provided by Ingram. All Rights Reserved.

Amazon no longer offers textbook rentals. We do!

We Are Smarter Than Me

We Are Smarter Than Me

9780132244794

0132244799

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