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| Preface | p. xiii |
| About the Authors | p. xxi |
| Introduction | p. 1 |
| And Furthermore: Notation for Conditioning Diagrams | p. 4 |
| Historical Background | p. 6 |
| Aristotle: Empiricism and the Laws of Association | p. 6 |
| Descartes: Mind-Body Dualism and the Reflex | p. 8 |
| The British Empiricists | p. 8 |
| Structuralism: The Experimental Study of Human Consciousnes... MORE | p. 9 |
| Functionalism: The Study of the Adaptive Mind | p. 10 |
| The Theory of Evolution: Humans as Animals | p. 11 |
| Behaviorism: The Study of Observable Behavior | p. 12 |
| And Furthermore: John B. Watson: Behaviorism's Controversial Founder | p. 15 |
| Five Schools of Behaviorism | p. 16 |
| Watson's Methodological Behaviorism | p. 16 |
| Hull's Neobehaviorism | p. 19 |
| And Furthermore: Deliberate Practice and Expert Performance | p. 20 |
| Tolman's Cognitive Behaviorism | p. 23 |
| And Furthermore: How to Read Graphs | p. 28 |
| Bandura's Social Learning Theory | p. 28 |
| Skinner's Radical Behaviorism | p. 30 |
| Advice for the Lovelorn | p. 38 |
| And Furthermore: The Life of B. F. Skinner | p. 39 |
| Summary | p. 42 |
| Suggested Readings | p. 43 |
| Study Questions | p. 43 |
| Concept Review | p. 44 |
| Chapter Test | p. 46 |
| Answers to Chapter Test | p. 49 |
| Research Methods | p. 50 |
| Basic Terms and Definitions | p. 51 |
| Independent and Dependent Variables | p. 51 |
| Functional Relationships | p. 52 |
| Stimulus and Response | p. 53 |
| Overt and Covert Behavior | p. 53 |
| Appetitive and Aversive Stimuli | p. 54 |
| Establishing Operations: Deprivation and Satiation | p. 55 |
| Contiguity and Contingency | p. 56 |
| Measurement of Behavior | p. 57 |
| Behavioral Definitions | p. 57 |
| Recording Methods | p. 58 |
| Research Designs | p. 64 |
| Descriptive Research | p. 64 |
| Experimental Research | p. 67 |
| Advice for the Lovelorn | p. 80 |
| Use of Animals in Behavioral Research | p. 81 |
| And Furthermore: Cruel Starvation or a Healthy Diet: The Ethics of Food Restriction | p. 83 |
| Summary | p. 84 |
| Suggested Readings | p. 85 |
| Study Questions | p. 85 |
| Concept Review | p. 86 |
| Chapter Test | p. 88 |
| Answers to Chapter Test | p. 90 |
| Elicited Behaviors and Classical Conditioning | p. 91 |
| Elicited Behaviors | p. 92 |
| Reflexes | p. 92 |
| Fixed Action Patterns | p. 94 |
| Simple Mechanisms of Learning | p. 96 |
| Habituation and Sensitization | p. 96 |
| Opponent-Process Theory of Emotion | p. 100 |
| Advice for the Lovelorn | p. 105 |
| Classical Conditioning | p. 105 |
| Pavlov's Discovery of Classical Conditioning | p. 106 |
| Basic Procedure and Definitions | p. 107 |
| Appetitive and Aversive Conditioning | p. 112 |
| And Furthermore: Classical Conditioning and Interpersonal Attraction | p. 116 |
| Excitatory and Inhibitory Conditioning | p. 116 |
| Temporal Arrangement of Stimuli | p. 117 |
| Summary | p. 121 |
| Suggested Readings | p. 122 |
| Study Questions | p. 122 |
| Concept Review | p. 123 |
| Chapter Test | p. 124 |
| Answers to Chapter Test | p. 127 |
| Classical Conditioning: Basic Phenomena and Various Complexities | p. 128 |
| Some Basic Conditioning Phenomena | p. 129 |
| Acquisition | p. 129 |
| Extinction, Spontaneous Recovery, and Disinhibition | p. 130 |
| Stimulus Generalization and Discrimination | p. 133 |
| Discrimination Training and Experimental Neurosis | p. 136 |
| Two Extensions to Classical Conditioning | p. 138 |
| Higher-Order Conditioning | p. 138 |
| And Furthermore: When Celebrities Misbehave | p. 142 |
| Sensory Preconditioning | p. 143 |
| Three Examples of Specificity in Classical Conditioning | p. 146 |
| Overshadowing | p. 146 |
| Blocking | p. 147 |
| Latent Inhibition | p. 151 |
| Advice for the Lovelorn | p. 153 |
| Additional Phenomena | p. 154 |
| Temporal Conditioning | p. 154 |
| Occasion Setting | p. 154 |
| External Inhibition | p. 156 |
| US Revaluation | p. 156 |
| Pseudoconditioning | p. 158 |
| Summary | p. 160 |
| Suggested Readings | p. 161 |
| Study Questions | p. 161 |
| Concept Review | p. 162 |
| Chapter Test | p. 163 |
| Answers to Chapter Test | p. 166 |
| Classical Conditioning: Underlying Processes and Practical Applications | p. 167 |
| Underlying Processes in Classical Conditioning | p. 168 |
| S-S Versus S-R Learning | p. 168 |
| Stimulus-Substitution Versus Preparatory-Response Theory | p. 169 |
| Compensatory-Response Model | p. 171 |
| And Furthermore: Conditioned Compensatory Responses and Drug Overdose | p. 176 |
| Rescorla-Wagner Theory | p. 178 |
| Advice for the Lovelorn | p. 181 |
| Practical Applications of Classical Conditioning | p. 182 |
| Understanding Phobias | p. 182 |
| And Furthermore: The Ethics of the Little Albert Experiment | p. 186 |
| Treating Phobias | p. 192 |
| And Furthermore: Was Sigmund Freud a Behavior Analyst? | p. 197 |
| Aversion Therapy for Eliminating Problem Behaviors | p. 199 |
| Medical Applications of Classical Conditioning | p. 201 |
| And Furthermore: Classical Conditioning, Gulf War Syndrome, and Multiple Chemical Sensitivity | p. 203 |
| Summary | p. 204 |
| Suggested Readings | p. 206 |
| Study Questions | p. 206 |
| Concept Review | p. 207 |
| Chapter Test | p. 208 |
| Answers to Chapter Test | p. 210 |
| Operant Conditioning: Introduction | p. 211 |
| Historical Background | p. 213 |
| Thorndike's Law of Effect | p. 213 |
| Skinner's Selection by Consequences | p. 215 |
| Operant Conditioning | p. 217 |
| Operant Behavior | p. 218 |
| Operant Consequences: Reinforcers and Punishers | p. 220 |
| Operant Antecedents: Discriminative Stimuli | p. 223 |
| Four Types of Contingencies | p. 226 |
| Positive Reinforcement | p. 228 |
| Negative Reinforcement | p. 228 |
| Positive Punishment | p. 230 |
| Negative Punishment | p. 231 |
| And Furthermore: Four Types of Contingencies: Tricky Examples | p. 233 |
| Positive Reinforcement: Further Distinctions | p. 234 |
| Immediate Versus Delayed Reinforcement | p. 234 |
| Primary and Secondary Reinforcers | p. 235 |
| And Furthermore: Learned Industriousness | p. 238 |
| Intrinsic and Extrinsic Reinforcement | p. 238 |
| And Furthermore: Positive Reinforcement of Artistic Appreciation | p. 240 |
| Natural and Contrived Reinforcers | p. 241 |
| Shaping | p. 243 |
| Advice for the Lovelorn | p. 246 |
| And Furthermore: Training Ishmael | p. 247 |
| Summary | p. 249 |
| Suggested Readings | p. 250 |
| Study Questions | p. 251 |
| Concept Review | p. 251 |
| Chapter Test | p. 253 |
| Answers to Chapter Test | p. 255 |
| Schedules and Theories of Reinforcement | p. 257 |
| Schedules of Reinforcement | p. 258 |
| Continuous Versus Intermittent Schedules | p. 258 |
| Four Basic Intermittent Schedules | p. 259 |
| Other Simple Schedules of Reinforcement | p. 267 |
| Complex Schedules of Reinforcement | p. 275 |
| Theories of Reinforcement | p. 280 |
| Drive Reduction Theory | p. 280 |
| The Premack Principle | p. 282 |
| Response Deprivation Hypothesis | p. 284 |
| Behavioral Bliss Point Approach | p. 285 |
| Advice for the Lovelorn | p. 287 |
| Summary | p. 287 |
| Suggested Readings | p. 288 |
| Study Questions | p. 289 |
| Concept Review | p. 289 |
| Chapter Test | p. 291 |
| Answers to Chapter Test | p. 294 |
| Extinction and Stimulus Control | p. 295 |
| Extinction | p. 296 |
| Side Effects of Extinction | p. 297 |
| Advice for the Lovelorn | p. 301 |
| Resistance to Extinction | p. 301 |
| Spontaneous Recovery | p. 305 |
| Differential Reinforcement of Other Behavior | p. 306 |
| And Furthermore: Extinction of Bedtime Tantrums in Young Children | p. 307 |
| Stimulus Control | p. 308 |
| Stimulus Generalization and Discrimination | p. 309 |
| The Peak Shift Effect | p. 312 |
| Multiple Schedules and Behavioral Contrast | p. 314 |
| And Furthermore: St. Neots' Margin | p. 319 |
| Fading and Errorless Discrimination Learning | p. 320 |
| Stimulus Control Procedures for the Study of Memory | p. 322 |
| Stimulus Control: Additional Applications | p. 325 |
| And Furthermore: Edwin Guthrie: Stimulus Control for the Practical Person | p. 329 |
| Summary | p. 330 |
| Suggested Readings | p. 331 |
| Study Questions | p. 332 |
| Concept Review | p. 333 |
| Chapter Test | p. 334 |
| Answers to Chapter Test | p. 337 |
| Escape, Avoidance, and Punishment | p. 339 |
| Escape and Avoidance | p. 340 |
| Two-Process Theory of Avoidance | p. 342 |
| Avoidance Conditioning and Phobias | p. 345 |
| And Furthermore: Repression: Avoidance of Distressing Thoughts? | p. 346 |
| Avoidance Conditioning and Obsessive-Compulsive Disorder | p. 350 |
| Punishment | p. 353 |
| Types of Punishment | p. 353 |
| Problems with the Use of Punishment | p. 357 |
| Benefits and the Effective Use of Punishment | p. 358 |
| Theories of Punishment | p. 361 |
| And Furthermore: Punishment and Procrastination | p. 362 |
| Effects of Noncontingent Punishment | p. 365 |
| Learned Helplessness | p. 365 |
| Masserman's Experimental Neurosis | p. 367 |
| Advice for the Lovelorn | p. 368 |
| And Furthermore: Dissociative Identity Disorder: A Behavioral Perspective | p. 370 |
| Summary | p. 371 |
| Suggested Readings | p. 373 |
| Study Questions | p. 373 |
| Concept Review | p. 374 |
| Chapter Test | p. 375 |
| Answers to Chapter Test | p. 378 |
| Choice, Matching, and Self-Control | p. 379 |
| Choice and Matching | p. 380 |
| Concurrent Schedules | p. 380 |
| The Matching Law | p. 382 |
| Deviations from Matching | p. 385 |
| And Furthermore: Basketball and the Matching Law | p. 386 |
| Matching and Melioration | p. 390 |
| Advice for the Lovelorn | p. 393 |
| Self-Control | p. 394 |
| Skinner on Self-Control | p. 394 |
| Self-Control as a Temporal Issue | p. 397 |
| And Furthermore: B. F. Skinner: The Master of Self-Control | p. 398 |
| Mischel's Delay of Gratification Paradigm | p. 400 |
| The Ainslie-Rachlin Model of Self-Control | p. 401 |
| The Small-But-Cumulative Effects Model | p. 410 |
| And Furthermore: But Why Do I Sometimes Just Give Up? | p. 412 |
| Summary | p. 413 |
| Suggested Readings | p. 414 |
| Study Questions | p. 414 |
| Concept Review | p. 415 |
| Chapter Test | p. 416 |
| Answers to Chapter Test | p. 419 |
| Biological Dispositions in Learning | p. 421 |
| Preparedness and Conditioning | p. 422 |
| Preparedness in Classical Conditioning | p. 422 |
| And Furthermore: Conditioned Food Preferences | p. 428 |
| Preparedness in Operant Conditioning | p. 428 |
| Operant-Respondent Interactions | p. 429 |
| Instinctive Drift | p. 429 |
| Sign Tracking | p. 431 |
| Advice for the Lovelorn | p. 433 |
| Adjunctive Behavior | p. 434 |
| Basic Procedure and Defining Characteristics | p. 434 |
| Adjunctive Behavior in Humans | p. 437 |
| And Furthermore: Extreme Polydipsia: Not Just a "Rat Thing" | p. 438 |
| Adjunctive Behavior as Displacement Activity | p. 438 |
| Activity Anorexia | p. 440 |
| Basic Procedure and Defining Characteristics | p. 440 |
| Comparisons With Anorexia Nervosa | p. 441 |
| Underlying Mechanisms | p. 443 |
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