Introduction to Hospitality
Introduction to Hospitality
- ISBN 13:
9780135139288
- ISBN 10:
0135139287
- Edition: 5th
- Format: Hardcover
- Copyright: 03/28/2008
- Publisher: Prentice Hall
- Newer Edition
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Summary
Tomorrow's managers are off to a strong start with this fully updated and streamlined edition. Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on Events Marketing appears in Part V. The practicality of previous editions continues with mini-case studies, contributions from industry experts, profiles of corporations, profiles of hospitality professionals and a new student DVD-ROM packed with resources to support readersrs" coursework and their careers. It covers tourism, lodging, restaurants, managed services, beverages, conventions and meeting, and leisure/recreation; in addition to examining gaming entertainment, marketing and human resources, and leadership and management.For individuals interested in a hospitality industry career.