Note: Supplemental materials are not guaranteed with Rental purchases.
FREE SHIPPING
ON EVERY ORDER!
LIST PRICE:
$56.20

OUR PRICE:
$33.38

You may extend rentals at any time.


Introduction to Creativity and Innovation for Engineers

ISBN: 9780133587074 | 013358707X
Edition: 1st
Format: Paperback
Publisher: Pearson
Pub. Date: 1/3/2016

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
For courses in creativity and innovation for engineers.

 

Emphasizing the Importance of Innovation and Creativity for Engineers

This first edition of Introduction to Creativity and Innovation for Engineers was primarily designed for engineering students interested in acquiring knowledge, skills, and attitudes (KSA) that will help them be more creative and innovative. While intended primarily for engineering students, the widely applicable principles, ideas, tools, and methods introduced will also be useful for practicing engineers and as well as members of other disciplines.

 

The text argues for a “whole-brain” approach to the study of engineering, using neuroscience as a foundation. While the left brain (logical and analytic) is essential to the study of engineering, the author believes that engineering students and practitioners will be more successful if they learn to also engage in more right brain processing (intuitive and emotional). Similarly, they should draw on knowledge of conscious and subconscious thinking and view the brain as a muscle that can be continuously strengthened.

 

Building on that “Neuroscience 101” foundation, the text prepares future and current engineers to work smarter—either as individuals or within teams and organizations—by generating and developing new ideas. The nine chapter structure uses clear objectives, many examples, and numerous exercises to explicate its methods, ultimately enabling students and practitioners to realize that they’re already capable of creative - innovative thinking. They only need to apply the 20 methods described in the book to unlock their brain’s natural capabilities and then produce creative-innovative results for their benefit and for the benefit of others.



Please wait while this item is added to your cart...