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Introduction to Commercial Recreation and Tourism: An Entrepreneurial Approach

ISBN: 9781571674753 | 1571674756
Edition: 4th
Format: Paperback
Publisher: Sagamore Pub Llc
Pub. Date: 9/1/2001

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This is a stepping stone to understanding the scope, characteristics, entrepreneurial strategies and management aspects of commercial recreation and tourism. Topics include the history of commercial recreation, definitions, economic applications, business start-up strategies, financing, marketing, operations management, and global trends. This edition also examines industry profiles for the travel, hospitality, and local commercial recreation industries.

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