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Introduction to Business/With Coca-Cola Annual Report
ISBN: 9780538881050 | 0538881054
Edition: 1stFormat: Paperback
Publisher: South-Western College Pub
Pub. Date: 5/9/1997
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This innovative text emphasizes business concepts and strategy while still providing the plethora of definitions the course requires. Applied focus addresses how and why businesses operate the way they do through a variety of skill-building projects coveting topics such as adding value and creating profits. These four optional projects create opportunities for students to learn critical-thinking and decision-making skills while providing practical experience, including tracking and evaluating stock performance and analyzing an annual report.
