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Introduction to Business with Business Plan Software Booklet and Software and Xtra!

ISBN: 9780324200706 | 0324200706
Edition: 3rd
Format: Hardcover
Publisher: Thomson Learning
Pub. Date: 4/1/2003

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Table of Contents
... MORE
Part I Organization of a Business
1(102)
Planning a Business
3(32)
Key Stakeholders in a Business
4(4)
Owners
4(2)
Creditors
6(1)
Employees
6(1)
Suppliers
7(1)
Customers
7(1)
Summary of Key Stakeholders
7(1)
Creating a Business Idea
8(5)
Steps Involved in Creating a Business
8(2)
Success Stories about Creating a Business
10(1)
Impact of Technology on the Creation of Businesses
10(3)
Key Functions of a Business
13(2)
Interaction among Business Functions
13(1)
How Some Business Functions Enhance Decision Making
14(1)
Developing the Business Plan
15(4)
Assessment of the Business Environment
15(1)
Management Plan
16(1)
Marketing Plan
16(1)
Financial Plan
17(1)
Summary of a Business Plan
17(2)
Increasing Value with Technology: Online Resources for Starting a Business
19(1)
Assessing a Business Plan
20(1)
College Health Club: Business Planning at College Health Club
20(3)
Summary
23(1)
Key Terms
23(1)
Review & Critical Thinking Questions
24(1)
Discussion Questions
24(1)
It's Your Decision: Business Planning at CHC
25(1)
Investing in a Business
26(1)
The Stock Market Game
26(2)
Instructions
26(2)
Case: Planning a New Business
28(1)
Video Case: Business Planning by Yahoo!
28(1)
Internet Applications
29(1)
The Coca-Cola Company Annual Report Project
29(1)
In-Text Study Guide
30(5)
Selecting a Form of Business Ownership
35(30)
Possible Forms of Business Ownership
36(5)
Sole Proprietorship
36(1)
Partnership
37(2)
Corporation
39(2)
Business Online: Becoming a Corporation
41(6)
Comparing Forms of Business Ownership
46(1)
Increasing Value with Technology: Organizing Your Business by Using the Internet
47(1)
How Ownership Can Affect Return and Risk
48(1)
Impact of Ownership on the Return on Investment
48(1)
Cross Functional Teamwork: Sources of Risk Across Business Functions
49(2)
Self-Scoring Exercise: Do You Have the Skills Necessary to Succeed in Business?
51(1)
Impact of Ownership on Risk
51(1)
College Health Club: Business Ownership at CHC
52(1)
Obtaining Ownership of an Existing Business
53(3)
Assuming Ownership of a Family Business
53(1)
Purchasing an Existing Business
53(1)
Franchising
53(3)
College Health Club: Considering a Franchise at CHC
56(1)
Global Business: Ownership of Foreign Businesses
56(1)
Summary
57(1)
Key Terms
57(1)
Review & Critical Thinking Questions
57(1)
Discussion Questions
58(1)
It's Your Decision: Ownership at CHC
58(1)
Investing in a Business
58(1)
Case: Deciding the Type of Business Ownership
59(1)
Video Case: Business Organization at Second Chance Body Armor
59(1)
Internet Applications
60(1)
The Coca-Cola Company Annual Report Project
60(1)
In-Text Study Guide
61(4)
Business Ethics and Social Responsibility
65(38)
Rationale for Ethical Decisions
66(2)
Impact of Unethical Practices on Firm Value
67(1)
Responsibility to Customers
68(3)
Responsible Production Practice
68(1)
Responsible Sales Practices
68(1)
How Firms Ensure Responsibility toward Customers
69(1)
Role of Consumerism
70(1)
Role of the Government
70(1)
Responsibility to Employees
71(4)
Employee Safety
71(1)
Proper Treatment by Other Employees
72(1)
Equal Opportunity
73(1)
How Firms Ensure Responsibility toward Employees
74(1)
Conflict with Employee Layoffs
74(1)
Global Business: Global Ethics
75(1)
Responsibility to Stockholders
75(3)
How Firms Ensure Responsibility
76(1)
How Stockholders Ensure Responsibility
77(1)
Conflict with Excessive Executive Compensation
78(1)
Responsibility to Creditors
78(1)
Business Online: Business Ethics and Responsibility
79(1)
How Firms Violate Their Responsibility
79(1)
Responsibility to the Environment
80(2)
Air Pollution
80(1)
Land Pollution
80(1)
Conflict with Environmental Responsibility
81(1)
Responsibility to the Community
82(1)
Conflict with Maximizing Social Responsibility
82(1)
Increasing Value with Technology: Ethical Misconduct
83(1)
Summary of Business Responsibilities
84(1)
Self Scoring Exercise: Assessing the Ethical Standards of the Firm Where You Work
85(1)
Business Responsibilities in an International Environment
85(1)
The Cost of Fulfilling Social Responsibilities
85(1)
Self Scoring Exercise: Assessing Whether Specific Situations Are Ethical
86(1)
Cost of Lawsuits
86(1)
Cross Functional Teamwork: Ethical Responsibilities across Business Functions
87(1)
College Health Club: Social Responsibility Decisions at CHC
88(1)
Summary
89(1)
Key Terms
89(1)
Review & Critical Thinking Questions
89(1)
Discussion Questions
90(1)
It's Your Decision: Ethics at CHC
90(1)
Investing in a Business
90(1)
Case: Responsibilities to Employees
91(1)
Video Case: Social Responsibility at Ben & Jerry's Ice Cream
91(1)
Internet Applications
92(1)
The Coca-Cola Company Annual Report Project
92(1)
In-Text Study Guide
93(3)
Summary of Part 1
96(7)
Part II Business Environment
103(96)
Assessing Economic Conditions
105(28)
Macroeconomic Factors That Affect Business Performance
106(6)
Economic Growth
106(3)
Inflation
109(1)
Interest Rates
110(2)
Business Online: Economic Impact
112(1)
Summary of Macroeconomic Factors That Affect a Firm's Performance
112(1)
College Health Club: Impact of Economic Conditions on CHC
113(1)
Global Business: Captalizing on Global Economic Conditions
114(1)
How Market Prices Are Determined
114(5)
Demand Schedule for a Product
114(1)
Supply Schedule for a Product
115(1)
Interaction of Demand and Supply
116(1)
Effect of a Change in the Demand Schedule
117(1)
Effect of a Change in the Supply Schedule
118(1)
Effect of Demand and Supply on the General Price Level
119(1)
Factors That Influence Market Prices
119(1)
Consumer Income
119(1)
Consumer Preferences
120(1)
Production Expenses
120(1)
Government Influence on Economic Conditions
120(4)
Monetary Policy
120(1)
Fiscal Policy
121(2)
Summary of Government Influence on Economic Factors
123(1)
Dilemma of the Federal Government
123(1)
Cross Functional Teamwork: Economic Effects across Business Functions
124(1)
College Health Club: CHC's Exposure to Economic Conditions
125(1)
Summary
125(1)
Key Terms
125(1)
Review & Critical Thinking Questions
126(1)
Discussion Questions
126(1)
It's Your Decision: Economic Exposure at CHC
126(1)
Investing in a Business
127(1)
Case: Impact of Economic Conditions
127(1)
Video Case: Exposure to Weak Economic Conditions
127(1)
Internet Applications
128(1)
The Coca-Cola Company Annual Report Project
128(1)
In-Text Study Guide
129(4)
Assessing Industry Conditions
133(24)
Industry Characteristics That Influence Business Performance
133(3)
Industry Demand
134(1)
Industry Competition
135(1)
College Health Club: Impact of Competition on CHC
136(1)
Labor Environment
136(1)
Regulatory Environment
136(1)
Small Business Survey: Are Firms Affected by Industry Regulations?
137(1)
Summary of Industry Characteristics
137(1)
Business Online: Industry Conditions
138(1)
Sources of Industry Information
139(1)
Exposure to Industry Conditions
139(4)
Firm's Market Share
139(1)
Firm's Focus on Its Main Industry
140(3)
College Health Club: CHC's Exposure to Industry Conditions
143(1)
Competing within an Industry
143(3)
Assess the Competitors
143(2)
Develop a Competitive Advantage
145(1)
Increasing Value with Technology: Competitive Advantage
146(2)
Cross-Functional Teamwork: Industry Effects across Business Functions
148(1)
Global Business: Assessing the Industry Environment from a Global Perspective
148(1)
Summary
149(1)
Key Terms
149(1)
Review & Critical Thinking Questions
149(1)
Discussion Questions
149(1)
It's Your Decision: Industry Exposure at CHC
150(1)
Investing in a Business
150(1)
Case: Impact of Industry Conditions
151(1)
Video Case: World Gym's Position in the Fitness Industry
151(1)
Internet Applications
152(1)
The Coca-Cola Company Annual Report Project
152(1)
In-Text Study Guide
153(4)
Assessing Global Conditions
157(42)
Motives to Engage in International Business
158(5)
Attract Foreign Demand
158(1)
Capitalize on Technology
158(3)
Use Inexpensive Resources
161(1)
Diversify Internationally
161(1)
Combination of Motives
161(2)
Global Opportunities
163(3)
Opportunities in Europe
163(1)
Opportunities in Latin America
164(1)
Opportunities in Asia
165(1)
Foreign Expansion in the United States
166(1)
Foreign Competition
166(1)
How Firms Conduct International Business
166(5)
Importing
167(1)
Exporting
168(1)
Direct Foreign Investment (DFI)
169(1)
Strategic Alliances
170(1)
How Foreign Characteristics Influence International Business
171(1)
Culture
171(1)
Global Business: Nonverbal Communications in Different Cultures
171(5)
Economic System
172(2)
Economic Conditions
174(1)
Exchange Rates
175(1)
Small Business Survey: Do Small Firms Conduct International Business?
176(1)
Political Risk
176(1)
Cross-Functional Teamwork: Managing International Business across Business Functions
177(1)
How Exchange Rate Movements Can Affect Performance
178(1)
Impact of a Weak Dollar on U.S. Importers
178(1)
Impact of a Strong Dollar on U.S. Importers
178(1)
Business Online: Exchange Rate Quotations
179(1)
Increasing Value with Technology: Moving Technology across Borders
179(1)
College Health Club: CHC's Exposure to Global Conditions
180(5)
Actual Effects of Exchange Rate Movements on U.S. Importers
181(1)
Impact of a Weak Dollar on U.S. Exporters
181(1)
Impact of a Strong Dollar on U.S. Exporters
182(1)
Hedging against Exchange Rate Movements
183(1)
How Exchange Rates Affect Foreign Competition
183(2)
Summary
185(1)
Key Terms
185(1)
Review & Critical Thinking Questions
185(1)
Discussion Questions
186(1)
It's Your Decision: Global Exposure at CHC
186(1)
Investing in a Business
186(1)
Case: Global Expansion by Linton Records
187(1)
Video Case: Global Business by ETEC
187(1)
Internet Applications
187(1)
The Coca-Cola Company Annual Report Project
188(1)
In-Text Study Guide
189(3)
Summary of Part II
192(7)
Part III Management
199(104)
Managing Effectively
201(30)
Levels of Management
202(1)
Functions of Managers
203(2)
Planning
203(2)
Cross-Functional Teamwork: Interaction of Functions to Achieve the Strategic Plan
205(2)
College Health Club: Planning at CHC
207(3)
Organizing
208(1)
Leading
208(2)
Global Business: Conflicts with the Goal of a Multinational Corporation
210(2)
Business Online: Leadership and Planning
212(1)
Global Business: Leadership Styles for Global Business
212(3)
Controlling
213(2)
Integration of Management Functions
215(1)
Managerial Skills
215(4)
Conceptual Skills
216(1)
Interpersonal Skills
216(1)
Technical Skills
217(1)
Decision-Making Skills
217(1)
Summary of Management Skills
218(1)
College Health Club: Using Managerial Skills at CHC
219(1)
How Managers Manage Time
219(1)
Increasing Value with Technology: Software to Improve Management
220(1)
Set Proper Priorities
220(1)
Schedule Long Time Intervals for Large Tasks
220(1)
Minimize Interruptions
221(1)
Small Business Survey: How Managers Run Meetings Efficiently
221(1)
Set Short-Term Goals
222(1)
Delegate Some Tasks to Employees
222(1)
College Health Club: Managing Time at CHC
222(1)
Summary
223(1)
Key Terms
223(1)
Review & Critical Thinking Questions
224(1)
Discussion Questions
224(1)
It's Your Decision: Managing at CHC
224(1)
Investing in a Business
225(1)
Case: Applying Management Skills
225(1)
Video Case: Effective Leadership at Vermont Teddy Bear Company
225(1)
Internet Applications
226(1)
The Coca-Cola Company Annual Report Project
226(1)
In-Text Study Guide
227(4)
Organizational Structure
231(28)
How a Firm's Organizational Structure Achieves Its Strategic Plan
232(2)
Chain of Command
232(1)
Authority of the Board of Directors
233(1)
Small Business Survey: Who Are the Board Members of Small Firms?
234(2)
Oversight of the Internal Auditor
236(1)
Span of Control
236(1)
College Health Club: Span of Control at CHC
236(2)
Organizational Height
237(1)
Centralization
237(1)
Decentralization
237(1)
Self-Scoring Exercise: How Decentralized Is Your Company?
238(1)
Global Business: How Organizational Structure Affects the Control of Foreign Operations
239(6)
Line versus Staff Positions
241(1)
Creating a Structure That Allows More Employee Input
241(3)
Informal Organizational Structure
244(1)
Increasing Value with Technology: Impact of Information Technology on Organizational Structure
245(1)
Methods of Departmentalizing Tasks
245(3)
Departmentalize by Function
245(1)
Departmentalize by Product
246(1)
Departmentalize by Location
247(1)
College Health Club: Departmentalizing Tasks at CHC
248(1)
Global Business: Organizational Structure of a Multinational Corporation
248(1)
Cross-Functional Teamwork: Interaction among Departments
249(1)
Departmentalize by Customer
249(1)
Summary
250(1)
Key Terms
250(1)
Review & Critical Thinking Questions
250(1)
Discussion Questions
251(1)
It's Your Decision: Organizational Structure at CHC
251(1)
Investing in a Business
252(1)
Case: Creating an Organizational Structure
252(1)
Video Case: Organizational Structure at JIAN
253(1)
Internet Applications
253(1)
The Coca-Cola Company Annual Report Project
254(1)
In-Text Study Guide
255(4)
Improving Productivity and Quality
259(44)
Resources Used for the Production Process
259(2)
Human Resources
260(1)
Materials
260(1)
Other Resources
260(1)
Combining the Resources for Production
260(1)
Business Online: Clean Production
261(1)
College Health Club: Resources Used at CHC
261(1)
Selecting a Site
262(2)
Factors Affecting the Site Decision
262(1)
Evaluating Possible Sites
263(1)
Global Business: Selecting a Foreign Production Site
264(1)
College Health Club: Site Selection at CHC
264(1)
Selecting the Design and Layout
264(3)
Factors Affecting Design and Layout
265(2)
College Health Club: Design and Layout at CHC
267(1)
Production Control
267(2)
Purchasing Materials
268(1)
Small Business Survey: Why Do Firms Outsource Rather Than Produce Some Products Themselves?
269(2)
Inventory Control
270(1)
Increasing Value with Technology: Impact of Information Technology on Production Processes
271(6)
Routing
272(1)
Scheduling
273(3)
Quality Control
276(1)
Cross-Functional Teamwork: Interaction of Functions Involved in Total Quality Management
277(2)
Global Business: Global Quality Standards
279(1)
College Health Club: Total Quality Management at CHC
279(1)
Methods to Improve Production Efficiency
279(1)
Increasing Value with Technology: Agile Manufacturing
280(1)
Technology
280(1)
Economies of Scale
281(1)
College Health Club: Economies of Scale at CHC
281(3)
College Health Club: Average Cost at CHC
284(3)
Restructuring
284(1)
Integration of the Production Tasks
285(2)
Summary
287(1)
Key Terms
287(1)
Review & Critical Thinking Questions
288(1)
Discussion Questions
288(1)
It's Your Decision: Production Decisions at CHC
289(1)
Investing in a Business
290(1)
Case: Selecting the Best Plant Site
290(1)
Video Case: Production Management at Vermont Teddy Bear Company
291(1)
Internet Applications
291(1)
The Coca-Cola Company Annual Report Project
291(1)
In-Text Study Guide
292(4)
Summary of Part III
296(7)
Part IV Managing Employees
303(74)
Motivating Employees
305(28)
Theories on Motivation
306(4)
Hawthorne Studies
306(1)
Maslow's Hierarchy of Needs
306(1)
Herzberg's Job Satisfaction Study
307(2)
McGregor's Theory X and Theory Y
309(1)
Self-Scoring Exercise: The Frazzle Factor
310(3)
Theory Z
310(1)
Expectancy Theory
310(1)
Equity Theory
311(1)
Reinforcement Theory
311(1)
Motivational Guidelines Offered by Theories
312(1)
How Firms Can Enhance Job Satisfaction and Motivation
313(1)
Business Online: Motivation
314(2)
Adequate Compensation Program
314(2)
College Health Club: Compensation Program at CHC
316(2)
Cross-Functional Teamwork: Spreading Motivation across Business Functions
318(2)
Job Security
318(1)
Flexible Work Schedule
318(1)
Employee Involvement Programs
319(1)
Self-Scoring Exercise: Are You an Empowered Employee?
320(1)
Small Business Survey: Do Employees Want More Influence in Business Decisions?
321(2)
Comparison of Methods Used to Enhance Job Satisfaction
323(1)
College Health Club: Motivating Employees at CHC
323(1)
Firms That Achieve the Highest Job Satisfaction Level
323(1)
Global Business: Motivating Employees across Countries
324(1)
Summary
325(1)
Key Terms
325(1)
Review & Critical Thinking Questions
326(1)
Discussion Questions
326(1)
It's Your Decision: Motivating Employees at CHC
326(1)
Investing in a Business
327(1)
Case: Using Motivation to Enhance Performance
327(1)
Video Case: Motivating Employees at Valassis Communications, Inc.
328(1)
Internet Applications
328(1)
The Coca-Cola Company Annual Report Project
328(1)
In-Text Study Guide
329(4)
Hiring, Training, and Evaluating Employees
333(44)
Human Resource Planning
334(2)
Forecasting Staffing Needs
334(1)
Job Analysis
334(1)
Recruiting
335(1)
Increasing Value with Technology: Recruitment Software and Online Recruiting
336(3)
Providing Equal Opportunity
339(2)
Federal Laws Related to Discrimination
340(1)
Diversity Incentives
340(1)
Compensation Packages That Firms Offer
341(3)
Salary
342(1)
Stock Options
342(2)
Business Online: Employee Compensation
344(1)
Commissions
345(1)
Bonuses
345(1)
Small Business Survey: Do Firms Reward Employees for Customer Satisfaction?
345(1)
Profit Sharing
346(1)
Employee Benefits
346(1)
College Health Club: Employee Benefit Decision at CHC
346(1)
Perquisites
346(1)
Global Business: Compensating Employees across Countries
347(1)
Comparison across Jobs
347(1)
Developing Skills of Employees
348(1)
Technical Skills
348(1)
Small Business Survey: How Do CEOs Allocate Their Time When Managing Employees?
349(1)
Decision-Making Skills
349(1)
Customer Service Skills
349(1)
College Health Club: Developing Employee Skills at CHC
350(1)
Evaluation of Employee Performance
351(4)
Segmenting the Evaluation into Different Criteria
351(1)
Using a Performance Evaluation Form
352(1)
Assigning Weights to the Criteria
352(2)
Steps for Proper Performance Evaluation
354(1)
Cross-Functional Teamwork: How Job Responsibilities across Business Functions Can Complicate Performance Evaluations
355(2)
Action Due to Performance Evaluations
355(1)
Dealing with Lawsuits by Fired Employees
356(1)
Employee Evaluation of Supervisors
356(1)
College Health Club: Employee Performance Evaluation at CHC
357(1)
Summary
357(1)
Key Terms
357(1)
Review & Critical Thinking Questions
358(1)
Discussion Questions
358(1)
It's Your Decision: Hiring and Evaluating Employees at CHC
358(1)
Investing in a Business
359(1)
Case: Filling Job Positions
359(1)
Video Case: Recruiting and Training at Valassis Communications
360(1)
Internet Applications
360(1)
The Coca-Cola Company Annual Report Project
360(1)
In-Text Study Guide
361(3)
Appendix: Labor Unions
364(1)
Background on Unions
364(1)
History of Union Activities
364(1)
Trends in Union Popularity
365(1)
Negotiations between Unions and Management
365(2)
Salaries
365(1)
Job Security
366(1)
Management Rights
366(1)
Grievance Procedures
366(1)
Conflicts between Unions and Management
367(3)
Labor Strikes
367(1)
Management's Response to Strikes
368(1)
Management's Criticism of Unions
368(1)
How Firms Reduce Employees' Desire for a Union
369(1)
Summary of Part IV
370(7)
Part V Marketing
377(102)
Creating and Pricing Products
379(36)
Background on Products
379(2)
Product Line
380(1)
Product Mix
380(1)
Identifying a Target Market
381(2)
Factors That Affect the Size of a Target Market
382(1)
Business Online: Marketing Plans
383(1)
College Health Club: CHC's Target Market
384(1)
The Use of E-Marketing to Expand the Target Market
384(1)
Global Business: Targeting Foreign Countries
385(1)
Creating New Products
386(3)
Use of Marketing Research to Create New Products
386(1)
Use of Research and Development to Create Products
387(2)
Small Business Survey: What Are the Keys to Creating Successful Products?
389(2)
Steps Necessary to Create a New Product
389(2)
Cross-Functional Teamwork: Interaction among Product Decisions and Other Business Decisions
391(1)
Product Differentiation
392(3)
Unique Product Design
392(1)
Unique Packaging
393(1)
Unique Branding
393(2)
Summary of Methods Used to Differentiate Products
395(1)
College Health Club: CHC's Product Differentiation
395(1)
Product Life Cycle
395(1)
Introduction
396(1)
Growth
396(1)
Maturity
396(1)
Decline
396(1)
Pricing Strategies
396(3)
Pricing According to the Cost of Production
397(1)
Pricing According to the Supply of Inventory
398(1)
Pricing According to Competitors' Prices
398(1)
Example of Setting a Product's Price
399(1)
Increasing Value with Technology: Pricing Information-Based Products
400(2)
Break-Even Point
402(1)
College Health Club: CHC's Pricing Policy
402(1)
Additional Pricing Decisions
403(1)
Discounting
403(1)
Sales Prices
404(1)
Credit Terms
404(1)
College Health Club: CHC's Discounting and Credit Decision
404(1)
Summary
405(1)
Key Terms
406(1)
Review & Critical Thinking Questions
406(1)
Discussion Questions
407(1)
It's Your Decision: Pricing Decisions at CHC
407(1)
Investing in a Business
408(1)
Case: Marketing T-Shirts
408(1)
Video Case: Product Development by Second Chance
409(1)
Internet Applications
409(1)
The Coca-Cola Company Annual Report Project
410(1)
In-Text Study Guide
411(4)
Distributing Products
415(28)
Channels of Distribution
415(5)
Direct Channel
416(1)
One-Level Channel
417(1)
Two-Level Channel
418(1)
Summary of Distribution Systems
419(1)
Factors That Determine the Optimal Channel of Distribution
419(1)
Selecting the Degree of Market Coverage
420(2)
Intensive Distribution
421(1)
Selective Distribution
421(1)
Exclusive Distribution
421(1)
Selecting the Optimal Type of Market Coverage
421(1)
Selecting the Transportation Used to Distribute Products
422(2)
Truck
422(1)
Rail
422(1)
Air
422(1)
Water
423(1)
Pipeline
423(1)
Additional Transportation Decisions
423(1)
How to Accelerate the Distribution Process
424(3)
Streamline the Channels of Distribution
424(1)
Integrate the Production and Distribution Processes
425(2)
Cross-Functional Teamwork: Interaction between Distribution Decisions and Other Business Decisions
427(1)
Background on Retailers
427(3)
Number of Outlets
427(1)
Quality of Service
428(1)
Variety of Products Offered
428(1)
Store versus Nonstore
429(1)
Background on Wholesalers
430(1)
How Wholesalers Serve Manufacturers
430(1)
How Wholesalers Serve Retailers
431(1)
Vertical Channel Integration
431(1)
Vertical Channel Integration by Manufacturers
431(1)
Increasing Value with Technology: Distribution through the Internet
432(2)
Vertical Channel Integration by Retailers
433(1)
Global Business: Global Distribution
434(1)
College Health Club: CHC's Distribution
434(1)
Summary
435(1)
Key Terms
436(1)
Review & Critical Thinking Questions
436(1)
Discussion Questions
436(1)
It's Your Decision: Distribution Decisions at CHC
437(1)
Investing in a Business
437(1)
Case: Distribution Decisions by Novak, Inc.
437(1)
Video Case: Distribution Strategies at Burton Snowboards
438(1)
Internet Applications
438(1)
The Coca-Cola Company Annual Report Project
438(1)
In-Text Study Guide
439(4)
Promoting Products
443(36)
Background on Promotion
444(1)
Promotion Mix
444(1)
Advertising
445(4)
Reasons for Advertising
445(1)
Forms of Advertising
446(3)
Business Online: Using Technology for Promotions
449(1)
Summary of Forms of Advertising
450(1)
College Health Club: Advertising at CHC
450(1)
Personal Selling
451(1)
Identify the Target Market
451(1)
Contact Potential Customers
452(1)
Small Business Survey: What Skills Are Needed to Be Successful in Sales?
452(2)
Make the Sales Presentation
453(1)
Answer Questions
453(1)
Close the Sale
453(1)
Follow Up
453(1)
College Health Club: Personal Selling at CHC
454(1)
Sales Promotion
454(2)
Rebates
454(1)
Coupons
454(1)
Sampling
455(1)
Displays
455(1)
Premiums
456(1)
Summary of Sales Promotion Strategies
456(1)
Public Relations
456(1)
Global Business: Promoting Products across Countries
457(1)
Special Events
457(1)
News Releases
458(1)
Press Conferences
458(1)
Determining the Optimal Promotion Mix
458(3)
Target Market
459(1)
Promotion Budget
460(1)
College Health Club: Promotion Mix at CHC
461(1)
Cross-Functional Teamwork: Interaction between Promotion Decisions and Other Business Decisions
462(1)
Managing Salespeople
462(1)
Evaluating the Effects of Promotion
462(1)
College Health Club: Evaluating the Effects of Promotion at CHC
463(1)
Summary
463(1)
Key Terms
464(1)
Review & Critical Thinking Questions
464(1)
Discussion Questions
465(1)
It's Your Decision: Promotion Decisions at CHC
465(1)
Investing in a Business
466(1)
Case: Promoting Products on the Internet
466(1)
Video Case: Promotion Strategies for Red Roof Inn
467(1)
Internet Applications
467(1)
The Coca-Cola Company Annual Report Project
468(1)
In-Text Study Guide
469(3)
Summary of Part V
472(7)
Part VI Financial Management
479(98)
Accounting and Financial Analysis
481(26)
How Firms Use Accounting
482(1)
Reporting
482(1)
College Health Club: Reporting Performance at CHC
483(1)
Decision Support
483(1)
Business Online: Financial Disclosure
484(1)
Control
484(1)
Interpreting Financial Statements
484(5)
Income Statement
485(1)
Balance Sheet
486(3)
Responsible Financial Reporting
489(1)
The Role of Auditors in Ensuring Proper Reporting
489(1)
The Role of the Board of Directors in Ensuring Proper Reporting
490(1)
Ratio Analysis
490(1)
Increasing Value with Technology: How Software Has Eased Accounting Functions
491(7)
Measures of Liquidity
491(1)
Measures of Efficiency
492(1)
Measures of Financial Leverage
493(1)
Measures of Profitability
494(1)
Comparison of Ratios with Those of Other Firms
495(2)
Limitations of Ratio Analysis
497(1)
Sources of Information for Ratio Analysis
498(1)
College Health Club: Financial Condition of CHC
498(1)
Global Business: Effect of Exchange Rate Movements on Earnings
499(1)
Summary
499(1)
Key Terms
500(1)
Review & Critical Thinking Questions
500(1)
Discussion Questions
500(1)
It's Your Decision: Financial Management at CHC
501(1)
Investing in a Business
501(1)
Case: Using an Accounting System
501(1)
Video Case: Accounting Information System at Weathervane
502(1)
Internet Applications
502(1)
The Coca-Cola Company Annual Report Project
502(1)
In-Text Study Guide
503(4)
Financing
507(32)
Methods of Debt Financing
507(2)
Borrowing from Financial Institutions
508(1)
Business Online: Business Financing
509(4)
Issuing Bonds
510(2)
Issuing Commercial Paper
512(1)
Impact of the Debt Financing Level on Interest Expenses
513(1)
Common Creditors That Provide Debt Financing
513(1)
College Health Club: Debt Financing at CHC
513(1)
Methods of Equity Financing
514(2)
Retaining Earnings
514(1)
Issuing Stock
514(2)
Increasing Value with Technology: Direct Public Offerings
516(1)
College Health Club: Equity Financing at CHC
517(1)
Comparison of Equity Financing with Debt Financing
517(1)
How Firms Issue Securities
518(1)
Origination
518(1)
Underwriting
518(1)
Distribution
519(1)
Other Methods of Obtaining Funds
519(1)
Financing from Suppliers
519(1)
Leasing
520(1)
College Health Club: Leasing Decision at CHC
520(1)
Deciding the Capital Structure
521(2)
Revising the Capital Structure
521(1)
How the Capital Structure Affects the Return on Equity
522(1)
Small Business Survey: Financing Choices of Small Firms
523(1)
Global Business: Global Financing
524(1)
Dividend Policy
524(1)
Factors That Affect a Firm's Dividend Policy
524(1)
Cross-Functional Teamwork: Interaction between Financing Decisions and Other Business Decisions
525(1)
Summary
525(1)
Key Terms
526(1)
Review & Critical Thinking Questions
526(1)
Discussion Questions
526(1)
It's Your Decision: Financing Decisions at CHC
527(1)
Investing in a Business
527(1)
Case: The IPO Decision
527(1)
Video Case: Business Planning by Yahoo!
528(1)
Internet Applications
528(1)
The Coca-Cola Company Annual Report Project
528(1)
In-Text Study Guide
529(3)
Appendix: How Interest Rates Are Determined
532(1)
How Interest Rates Change
532(3)
Demand for Loanable Funds
532(1)
Supply of Loanable Funds
532(1)
Combining Demand and Supply
532(1)
Effect of a Change in the Demand Schedule
533(1)
Effect of a Change in the Supply Schedule
534(1)
Factors That Can Affect Interest Rates
535(4)
Monetary Policy
535(1)
Economic Growth
535(1)
Expected Inflation
536(1)
Savings Behavior
536(1)
Summary of Factors That Affect Interest Rates
537(2)
Expanding the Business
539(38)
Investment Decisions
539(3)
How Interest Rates Affect Investment Decisions
541(1)
Capital Budget
541(1)
Classification of Capital Expenditures
541(1)
College Health Club: Investment Decisions at CHC
542(1)
Capital Budgeting Tasks
543(2)
Proposing New Projects
543(1)
Estimating Cash Flows of Projects
543(1)
Determining Whether Projects Are Feasible
543(1)
Implementing Feasible Projects
544(1)
Monitoring Projects That Were Implemented
544(1)
Summary of Capital Budgeting Tasks
544(1)
Capital Budgeting Analysis
545(3)
Background on Present Value
545(3)
Cross-Functional Teamwork: Cross Functional Relationships Involved in Business Investment Decisions
548(1)
Global Business: Global Investing
549(1)
College Health Club: CHC's Investment Decision
550(1)
Mergers
551(2)
Corporate Motives for Mergers
552(1)
Increasing Value with Technology: Integrating Technology after Mergers
553(1)
Leveraged Buyouts
554(1)
Divestitures
554(1)
Short-Term Investment Decisions
555(1)
Liquidity Management
555(1)
Small Business Survey: Investment Decisions by Small Businesses
556(1)
Accounts Receivable Management
556(1)
College Health Club: Accounts Receivable Management at CHC
557(1)
Inventory Management
557(1)
Summary
558(1)
Key Terms
559(1)
Review & Critical Thinking Questions
559(1)
Discussion Questions
559(1)
It's Your Decision: Investment Decisions at CHC
560(1)
Investing in a Business
560(1)
Case: Deciding Whether to Acquire a Business
561(1)
Video Case: Investment Decisions at Maksood's, Inc.
561(1)
Internet Applications
562(1)
The Coca-Cola Company Annual Report Project
562(1)
In-Text Study Guide
563(3)
Appendix: Merger Analysis
566(1)
Identify Potential Merger Prospects
566(1)
Evaluate Potential Merger Prospects
566(1)
Make the Merger Decision
566(1)
Merger Procedures
567(1)
Financing the Merger
567(1)
Tender Offer
567(1)
Integrating the Businesses
568(1)
Postmerger Evaluation
568(1)
Defense against Takeover Attempts
568(3)
Summary of Part VI
571(6)
Part VII Special Topics
577(93)
Using Information Technology
579(30)
What Is a Computer?
580(3)
Computer Hardware
581(1)
Computer Software
582(1)
Uses of Computers
583(2)
Computational Models
583(1)
Data Processing Systems
583(1)
Interorganizational Systems
584(1)
Managing Today's Information Technologies
585(9)
Managing the Firm's Information System Architecture
585(3)
Acquiring Software
588(2)
Managing the Development of Information Systems
590(1)
Managing the Implementation of Information Systems
591(1)
Managing the Security of Information Systems
592(2)
Increasing Value with Technology: Technology Vocabulary
594(1)
Emerging Technologies and Their Implications
595(3)
The Worldwide Network
595(2)
Truly Intelligent Systems
597(1)
The Future of the Internet
598(1)
College Health Club: Technology Needs
599(1)
Summary
600(1)
Key Terms
600(1)
Review & Critical Thinking Questions
601(1)
Discussion Questions
601(1)
It's Your Decision: Managing Information at CHC
601(1)
Investing in a Business
602(1)
Case: Using Management Information Systems
602(1)
Video Case: Information Technology at Elderly Instruments
603(1)
Internet Applications
603(1)
The Coca-Cola Company Annual Report Project
603(1)
In-Text Study Guide
604(5)
Managing Risk
609(26)
Tasks Involved in Managing Risk
609(2)
Identifying Exposure to Risk
609(1)
Protecting against Risk
610(1)
Business Online: Business Insurance
611(1)
College Health Club: Insurance Planning at CHC
612(1)
Exposure to the Economic Environment
612(2)
Exposure to Industry Conditions
613(1)
Exposure to Economic Conditions
613(1)
Exposure to Global Conditions
613(1)
Global Business: Risk of Conducting Business in Less-Developed Countries
614(1)
Summary of Exposure to the Economic Environment
614(1)
Hedging Risk from Economic Conditions
615(1)
Exposure to Firm-Specific Characteristics
616(2)
Limited Funding
616(1)
Reliance on One Product
616(1)
Reliance on One Customer
616(1)
Reliance on One Supplier
616(1)
Reliance on a Key Employee
617(1)
College Health Club: Reducing Risk at CHC
618(2)
Exposure to Property Losses
618(1)
Exposure to Liability Losses
619(1)
Increasing Value with Technology: Risk Management of Information Technology
620(1)
Exposure to Employee Compensation Claims
620(1)
Small Business Survey: What is the Cost of Employee Injuries?
621(1)
Summary of Exposure to Firm-Specific Characteristics
621(1)
Exposure to Lawsuits
622(3)
How the Threat of Lawsuits Can Affect Business Strategies
624(1)
Concern about Arbitrary Judgments
624(1)
Conclusion for Risk Managers
625(1)
College Health Club: Protecting Against Lawsuits at CHC
625(1)
Remedies for Business Failures
625(2)
Extension
625(1)
Composition
626(1)
Private Liquidation
626(1)
Formal Remedies
626(1)
Summary
627(1)
Key Terms
628(1)
Review & Critical Thinking Questions
628(1)
Discussion Questions
628(1)
It's Your Decision: Risk Management at CHC
629(1)
Investing in a Business
629(1)
Case: The Decision to Insure a Business
629(1)
Video Case: Risk Management by JIAN
630(1)
Internet Applications
630(1)
The Coca-Cola Company Annual Report Project
630(1)
In-Text Study Guide
631(4)
Synthesis of Business Functions
635(35)
Valuation of a Business
635(1)
Business Online: Accessing Business Information
636(1)
How Business Decisions Affect the Firm's Value
636(4)
Management Decisions
636(3)
Marketing Decisions
639(1)
Small Business Survey: What Are the Major Concerns of Small Businesses?
640(2)
Financial Management Decisions
641(1)
Summary of Business Strategies
642(1)
Relationships among Business Strategies
642(2)
Relationship between Organizational Structure and Production
643(1)
Relationship between Pricing and Production Strategies
643(1)
Relationship between Pricing and Distribution Strategies
643(1)
Relationship between Pricing and Promotion Strategies
643(1)
Global Business: Integrating Business Functions on a Global Basis
644(2)
Relationship between Pricing and Financing Strategies
644(1)
Summary of Relationships among Business Strategies
645(1)
Increasing Value with Technology: Software That Integrates Business Activities
646(1)
Business Strategies Implemented by IBM
646(5)
IBM's Value
647(1)
IBM's Mission and Strategic Plan
647(1)
IBM's Social Responsibilities
647(1)
IBM's Assessment of Its Industry
647(1)
IBM's Penetration in Foreign Markets
648(1)
IBM's Management Strategies
648(1)
IBM's Marketing Strategies
649(1)
IBM's Finance Strategies
649(1)
Conclusion about IBM's Strategies
650(1)
Consolidating All Major Strategies in the Business Plan
651(5)
Summary
656(1)
Review & Critical Thinking Questions
657(1)
Discussion Questions
657(1)
It's Your Decision: Future Decisions at CHC
657(1)
Investing in a Business
658(1)
Case: Integrated Business Decisions
658(1)
Video Case: Synthesis of Business Strategies at Vermont Teddy Bear
659(1)
Internet Applications
659(1)
The Coca-Cola Company Annual Report Project
660(1)
In-Text Study Guide
661(3)
Summary of Part VII
664(6)
Appendix A How to Invest in Stocks
670(15)
How a Firm's Stock Price and Value Are Related
670(1)
Understanding Stock Quotations
670(4)
52-Week Price Range
671(1)
Symbol
671(1)
Dividend
671(1)
Price-Earnings Ratio
672(1)
Volume
672(1)
Previous Day's Price Quotations
672(1)
Stock Index Quotations
672(2)
Measuring the Return on Stocks
674(1)
Return-Risk Trade-Off for Small Stocks
674(1)
Factors That Influence Stock Price Movements
675(1)
Economic Effects
675(1)
Market Effects
675(1)
Industry Effects
675(1)
Characteristics of the Firm
675(1)
How Stock Prices Respond to New Information
676(1)
Identifying Undervalued Firms
676(1)
Stock Market Efficiency
676(1)
Self-Scoring Exercise: How Much Risk Can You Take?
677(1)
Problems in Valuing Stocks
677(2)
Investor Reliance on Analyst Ratings
679(1)
Stock Transactions
679(2)
Market Orders versus Limit Orders
679(1)
Purchasing Stocks on Margin
680(1)
Types of Brokers
680(1)
Commissions on Stock Transactions
680(1)
Stock Exchanges
681(1)
Over-the-Counter Market
681(1)
Regulation of Stock Exchanges
682(1)
Investing in Foreign Stocks
682(1)
Investing in Mutual Funds
682(1)
Types of Mutual Funds
682(1)
Load versus No-Load Mutual Funds
683(1)
Key Terms
683(1)
Investing in a Business
684(1)
The Coca-Cola Company Annual Report Project
684(1)
Appendix B Careers
685(10)
Choosing a College
685(1)
Careers
685(2)
Choosing a Career
685(1)
Type of Job
686(1)
Size of Firm
686(1)
Career versus Additional Degree
687(1)
Pursuing a Career and Degree
687(1)
Internships
688(1)
Pursuing a Career
688(3)
Applying for a Position
689(1)
Creating a Resume
689(2)
Self-Scoring Exercise: Evaluating Your Resume
691(2)
Interviewing
692(1)
Planning a Career Path
693(1)
Business Online: Career Information
693(1)
Working for a Firm versus Owning a Firm
694(1)
Appendix C Answers to In-Text Study Guide
695(4)
Glossary699(9)
Company Index708(3)
Subject Index711(5)
Additional Photo Credits716

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