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Introducing Persuasion A Practical Guide

ISBN: 9781848317222 | 1848317220
Format: Paperback
Publisher: Icon Books
Pub. Date: 4/7/2015

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Introducing Persuasion, by Anthony McLean, managing director of Social Influence Consulting Group and persuasion strategist, teaches you how to influence the people around you in an ethical way.

  • Increase your presence by knowing when to talk and when to listen
  • Develop a strategy for success by preparing, planning, and crafting opportunities
  • Save time and effort by presenting the right content in the right context
  • Make change happen by understanding what drives your audience


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