Introducing the Creative Industries : From Theory to Practice
ISBN: 9781849205726 | 1849205728
Format: HardcoverPublisher: Sage Pubns
Pub. Date: 5/1/2013
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With so much talk about the creative industries, do we really know what they are, what they produce, and who works in them? This ground-breaking textbook takes the student through the history, trends, products and markets of the creative industries, showing how success depends on a mix of ideas, tactics and talent. When understanding social networks and cultural economy is just as important as hands-on skills or an entrepreneurial spirit, Introducing the Creative Industries shows students how to use theories, concepts and practical skills to ge... MORE
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