Intro To Business: Finance, Marketing, Operations, Management
ISBN: 9780538440639 | 0538440635
Edition: 6thFormat: Hardcover
Publisher: Cengage Learning
Pub. Date: 4/27/2005
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A complete revision of our market-leading text, INTRO TO BUSINESS introduces students to the role of business in the lives of individuals, consumers, workers, and citizens. Coverage includes small-business management, business fundamentals, career planning, social responsibility and ethics, basic economics, technology, financial operations, risk management, consumer decision-making, and insurance. This text is designed for the very first course many business students take; therefore, it covers business and finance topics with a survey-like approach.
| Economic Decisions and Systems | |
| Economic Activity | |
| Business in the Global Economy | |
| Social Responsibility of Business and Government | |
| Business Organization | |
| Small Business Management and Entrepreneurship | |
| Management and Leadership | |
| Human Resources, Culture, and Diversity | |
| Career Planning and Development | |
| Marke... MORE | |
| Business and Technology | |
| Financing a Business | |
| Production and Business Operations | |
| Risk Management | |
| Consumers in a Global Economy | |
| Money Management and Financial Services | |
| Banking and Financial Services | |
| Consumer Credit | |
| Savings and Investment Strategies | |
| Insurance | |
| Appendix | |
| Math Skills | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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