FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$155.50

OUR PRICE:
$4.95

You may extend rentals at any time.


Internet Marketing, 2/e, with e-Commerce PowerWeb

ISBN: 9780072865264 | 0072865261
Edition: 2nd
Format: Hardcover
Publisher: McGraw-Hill/Irwin
Pub. Date: 4/25/2003

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
Internet Marketing: Building Advantage in a Networked Economy, 2e presents a "road-tested" framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build a relationship with the customer through four stages: from Awareness, to Exploration/Expansion, to Commitment, and possibly through Dissolution. This four stage customer-centric framework shows readers how to use the Internet to create intense and profitable relationships with their customers. In addition to comprehensively discussing the key levers that marketers can use to create relationships, the authors focus on two primary forces that the Internet brings to marketing - the Individual and Interactivity - detailing how these forces influence key marketing levers and how these forces can be leveraged to create intense relationships with customers.

Related Products


  • Internet Marketing : Building Advantage in the Networked Economy
    Internet Marketing : Building ...
  • MP Internet Marketing:  Building Advantage in a Networked Economy with CD
    MP Internet Marketing: Buildi...
  • Outlines & Highlights for Internet Marketing: Building Advantage In A Networked Economy
    Outlines & Highlights for Inte...


Please wait while this item is added to your cart...