Rent 9780273686347 | International Marketing And Export Management | Albaum, Gerald; Duerr, Edwin @knetbooks.com

Summary Table of Contents Author Biography

This book comprehensively covers both international marketing and export management. This isa focus on marketing decisions and management processes involved in exporting and not simplya 'how to' treatment of technical export details. This 5th edition has been written in response to the continually rapid changes in international marketing and the new challenges that are arising.This book is suitable for Undergraduates and Postgraduates/MBA courses in International Marketing, Export Marketing and International Trade.

... MORE>"Albaum, Duerr and Strandskov offer a unique focus on export management. The comprehensive coverage provides a wealth of examples and cases with a good spread of academic and non-academic sources. The balance between theory and practice is just right. I highly recommend this text." Geraldine Cohen, Lecturer, School of Business and Marketing, Brunel University Looking to learn about marketing decisions and management processes needed to develop export operations either in a small to medium size business or in a global corporation? With changing opportunities and challenges in the global environment, International Marketing and Export Management 5th edition provides the most comprehensive and up-to-date coverage on the topic. "In my opinion Albaum, Duerr and Strandskov have written an excellent text book on the subject of International Marketing and students will find it both readable and extremely informative." David Demick, Senior Lecturer, School of Marketing, Enrepreneurship and Strategy, University of Ulster Geared to both undergraduate and postgraduate courses on International Marketing or Export Marketing/International Trade, this book can also be used as a supplementary text on International Business courses and as a useful source of reference to even the most experienced of practitioners. New to this edition! In response to recent global developments, the authors have increased emphasis on the following: the impact of the Internet, World Wide Web, and e-commerce the increasing use of specialized software to assist in managing marketing functions, increasing efficiency in logistics, and coordinating and controlling enterprises the impact of technological advances on international marketing the changes resulting from China's rapid, export-led growth and from its entry into the World Trade Organization the growing concerns with respect to social responsibility, and the costs of failure to meet societal expectations. Visit www.booksites.net/albaum to access valuable teaching tools, including an Instructor's Manual and Power Point Slides.Gerald Albaum is Research Professor at the Robert O. Anderson Schools of Management, University of New Mexico and Professor Emeritus of Marketing at the University of Oregon, USA. He is also Senior Research Fellow at the IC2 Institute, University of Texas, Austin, USA. He has been a visiting professor and scholar at universities in Canada, Denmark, New Zealand, Australia, Turkey, France, Finland and Hong Kong.Edwin Duerr is a Professor Emeritus of International Business at San Francisco State University, USA. He has been a visiting professor at universities in Japan, Brazil, Germany, Denmark, Sweden and the Netherlands and has extensive consulting business around the globe. Duerr is also Senior Editor of TheJournal of International Business and Economy.Jesper Strandskov is a Professor of International Business at Aarhus School of Business, Denmark. He has been visiting professor at universities in the USA and Australia. He also acts as an international business consultant to several business companies and public institutions.

Preface

viii

About the authors

xii

List of abbreviations

xiii

Guided tour

xviii

Publisher's acknowledgements

xxi... MORE

International marketing and exporting

(50)

Introduction

(4)

The nature of international marketing

(10)

Export marketing planning and strategy

(7)

The Internet, the World Wide Web, and e-business

(3)

The impact of technology

(3)

Entrepreneurial approaches to international marketing

(3)

The growth of nontraditional exports

(4)

Overview of the book

(16)

Questions for discussion

(1)

References

(2)

Further reading

(1)

Case Study 1.1 Export of art goods from Hungary

(1)

Case Study 1.2 Murphy Company Limited

(1)

Case Study 1.3 eBay, Inc.

(3)

Case Study 1.4 DaimlerChrylser AG

(8)

Bases of international marketing

(48)

Introduction

(1)

Potential benefits from export marketing

(3)

International trade theories

(6)

Export behaviour theories and motives

(9)

The development of export in the firm; internationalization stages

(3)

Exporting and the network model

(3)

Ethical/moral issues

(4)

Social responsibility and the business environment

(19)

Summary

(1)

Questions for discussion

(1)

References

(2)

Further reading

(1)

Case Study 2.1 Bridgestone Corporation

(3)

Case Study 2.2 GlaxoSmithKline PLC

(5)

The international environment

(60)

Introduction

(1)

Economic forces

100

(6)

Socio-cultural environment

106

(12)

Political/legal environment

118

(18)

Economic integration

136

(5)

Competition

141

(18)

Summary

144

(1)

Questions for discussion

144

(1)

References

145

(2)

Further reading

147

(1)

Case Study 3.1 Supreme Canning Company

148

(1)

Case Study 3.2 Ford Motor Company

149

(4)

Case Study 3.3 Avon Products, Inc. (A)

153

(6)

Export market selection: definition and strategies

159

(40)

Introduction

159

(2)

Market definition and segmentation

161

(9)

Market expansion/selection process, procedure and strategy

170

(17)

Foreign market portfolios: technique and analysis

187

(12)

Summary

191

(1)

Questions for discussion

191

(1)

References

192

(1)

Further reading

193

(1)

Case Study 4.1 IKEA

194

(2)

Case Study 4.2 Seven-Eleven Japan

196

(3)

Information for international market(ing) decisions

199

(47)

Introduction

199

(3)

Sources of information

202

(6)

Assessing market potential

208

(5)

Export marketing research

213

(13)

Using the Internet and e-mail for data collection

226

(20)

Summary

228

(1)

Questions for discussion

228

(1)

References

228

(2)

Further reading

230

(1)

Appendix: Selected publications and web sites providing secondary data

231

(4)

Case Study 5.1 Mariani Packing Company, Inc.

235

(2)

Case Study 5.2 Aquabear AB

237

(2)

Case Study 5.3 Ford Motor Company Latin America

239

(7)

Market entry strategies

246

(34)

Introduction

246

(1)

Entry as a channel decision

246

(5)

Entry as a strategy

251

(6)

Factors influencing choice of entry mode

257

(7)

Managing the channel

264

(1)

Selecting the entry mode

265

(2)

Using free areas

267

(13)

Summary

267

(1)

Questions for discussion

267

(1)

References

268

(1)

Further reading

269

(1)

Case Study 6.1 Alcas Corporation

270

(2)

Case Study 6.2 Yang Toylard Pte, Limited

272

(5)

Case Study 6.3 Avon Products, Inc. (B)

277

(3)

Export entry modes

280

(46)

Introduction

280

(2)

Indirect export

282

(13)

Direct export

295

(14)

The Internet and e-commerce

309

(4)

Gray market exporting

313

(13)

Summary

315

(1)

Questions for discussion

316

(1)

References

317

(1)

Further reading

318

(1)

Case Study 7.1 HV Industri A/S

319

(2)

Case Study 7.2 Quint Winery

321

(2)

Case Study 7.3 Nestle

323

(3)

Nonexport entry modes

326

(48)

Introduction

326

(3)

Alternative modes of entry

329

(2)

Manufacturing facilities

331

(10)

Assembly operations

341

(3)

Strategic alliances

344

(13)

Choosing between alternatives

357

(17)

Summary

358

(1)

Questions for discussion

358

(1)

References

359

(2)

Further reading

361

(1)

Case Study 8.1 Terralumen S.A.

362

(5)

Case Study 8.2 GG Farm Machinery Company

367

(1)

Case Study 8.3 VW in China

368

(4)

Case Study 8.4 Nu Skin Enterprises, Inc.

372

(2)

Product decisions

374

(57)

Introduction

374

(1)

Product policy

375

(2)

Product planning and development

377

(14)

Product mix decisions

391

(9)

Standardization vs adaptation

400

(7)

Packaging

407

(3)

Branding issues

410

(21)

Summary

415

(1)

Questions for discussion

416

(1)

References

417

(2)

Further reading

419

(1)

Case Study 9.1 Daewoo Corporation

420

(2)

Case Study 9.2 Supreme Foods of France

422

(4)

Case Study 9.3 BRL Hardy

426

(5)

Pricing decisions

431

(41)

Introduction

431

(2)

Determinants of an export price

433

(9)

Fundamental export pricing strategy

442

(5)

Relation of export to domestic price policies

447

(6)

Currency issues

453

(1)

The price quotation

454

(6)

Transfer pricing

460

(12)

Summary

464

(1)

Questions for discussion

464

(1)

References

465

(1)

Further reading

466

(1)

Case Study 10.1 RAP Engineering and Equipment Company

467

(1)

Case Study 10.2 The Capitool Company

467

(3)

Case Study 10.3 Strato Designs

470

(2)

Financing and methods of payment

472

(36)

Introduction

472

(1)

Export financing methods/terms of payment

473

(6)

Payment/financing procedures

479

(18)

Export credit insurance

497

(1)

Countertrade

498

(10)

Summary

502

(2)

Questions for discussion

504

(1)

References

504

(1)

Further reading

505

(1)

Case Study 11.1 Tainan Glass Manufacturing Company

506

(1)

Case Study 11.2 Arion Exports

507

(1)

Promotion and marketing communication

508

(62)

Introduction

508

(2)

Export marketing promotion and communication decisions

510

(9)

Alternative techniques of promotion

519

(19)

Promotional programs and strategy

538

(4)

Standardization or adaptation?

542

(7)

Advertising transference

549

(2)

Management issues

551

(19)

Summary

552

(1)

Questions for discussion

553

(1)

References

553

(2)

Further reading

555

(1)

Case Study 12.1 Adidas AG

556

(2)

Case Study 12.2 LEGO A/S

558

(1)

Case Study 12.3 Christa Clothing International

559

(4)

Case Study 12.4 Nove Ltd

563

(2)

Case Study 12.5 Eli's Cheesecake Company

565

(5)

The export order and physical distribution

570

(49)

Introduction

570

(4)

Handling the export order

574

(3)

Physical distribution

577

(7)

Structure of international physical distribution

584

(24)

A concluding comment

608

(11)

Questions for discussion

609

(1)

References

609

(1)

Further reading

610

(1)

Case Study 13.1 Jaguar Electronics, Inc.

611

(2)

Case Study 13.2 Megabox, Inc.

613

(3)

Case Study 13.3 Primex Marketing, Inc.

616

(3)

Organization of international marketing activities

619

(28)

Introduction

619

(1)

Main considerations of being organized internationally

620

(5)

Organizational structures

625

(22)

Summary

636

(1)

Questions for discussion

636

(1)

References

637

(1)

Further reading

637

(1)

Case Study 14.1 Asea Brown Boveri Limited

638

(1)

Case Study 14.2 Unilever

639

(8)

Glossary

647

(11)

Index

658

Gerald Albaum is Research Professor at the Robert O. Anderson Schools of Management, University of New Mexico and Professor Emeritus of Marketing at the University of Oregon, USA.

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