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International Marketing and Export Management

by: Albaum, Gerald; Duerr, Edwin; Strandskov, Jesper

International Marketing and Export Management

by: Albaum, Gerald; Duerr, Edwin; Strandskov, Jesper

ISBN 13:
9780273655213
ISBN 10:
0273655213
Edition: 4th
Format: Paperback
Copyright: 01/01/2002
Publisher: Prentice Hall
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Summary

This book comprehensively covers both international marketing and export management. This is a focus on marketing decisions and management processes involved in exporting and not simply a 'how to' treatment of technical export details. This 5th edition has been written in response to the continually rapid changes in international marketing and the new challenges that are arising. This book is suitable for Undergraduates and Postgraduates/MBA courses in International Marketing, Export Marketing and International Trade.

Preface

List of abbreviations

xii

Publisher's Acknowledgements

International marketing and exporting

(35)

Introduction

(3)

The nature of international marketing

(13)

Export marketing planning and strategy

(6)

The internet, the world wide web, and e-business

(3)

The impact of technology

(2)

Entrepreneurial approaches to international marketing

(3)

Overview of the book

(5)

Questions for discussion

(1)

References

(1)

Further reading

(1)

Case studies

(2)

Bases of international marketing

(48)

Introduction

(1)

Potential benefits from export marketing

(3)

International trade theories

(7)

Export behavior theories and motives

(8)

The development of export in the firm: internationalization stages

(4)

Exporting and the network model

(3)

Ethical/moral issues

(3)

Summary

(20)

Questions for discussion

(1)

References

(1)

Further reading

(1)

Case studies

(16)

The international environment

(70)

Introduction

(1)

Economic forces

(7)

Socio-cultural environment

(13)

Political/legal environment

105

(18)

Economic integration

123

(5)

Competition

128

(3)

Social responsibility and the business environment

131

(5)

Summary

136

(18)

Questions for discussion

137

(1)

References

137

(3)

Further reading

140

(1)

Case studies

141

(13)

Export market selection: definition and strategies

154

(49)

Introduction

154

(2)

Market definition and segmentation

156

(9)

Market expansion/selection process, procedure, and strategy

165

(19)

Foreign market portfolios: technique and analysis

184

(4)

Summary

188

(15)

Questions for discussion

188

(1)

References

189

(1)

Further reading

190

(1)

Case studies

191

(12)

Information for international market(ing) decisions

203

(39)

Introduction

203

(3)

Sources of information

206

(6)

Assessing market potential

212

(5)

Export marketing research

217

(12)

Using the internet and e-mail for data collection

229

(1)

Summary

230

(12)

Questions for discussion

231

(1)

References

231

(1)

Further reading

232

(1)

Appendix: Selected publications and websites providing secondary data

233

(3)

Case studies

236

(6)

Market entry strategies

242

(33)

Introduction

242

(1)

Entry as a channel decision

242

(4)

Entry as a strategy

246

(6)

Factors influencing choice of entry mode

252

(8)

Managing the channel

260

(1)

Selecting the entry mode

261

(1)

Using free areas

262

(1)

Summary

262

(13)

Questions for discussion

263

(1)

References

264

(1)

Further reading

264

(1)

Case studies

265

(10)

Export entry modes

275

(50)

Introduction

275

(1)

Indirect export

275

(17)

Direct export

292

(14)

The internet and e-commerce

306

(5)

Gray market exporting

311

(3)

Summary

314

(11)

Questions for discussion

314

(1)

References

315

(1)

Further reading

316

(1)

Case studies

316

(9)

Nonexport entry modes

325

(61)

Introduction

325

(1)

Alternative modes of entry

326

(4)

Manufacturing facilities

330

(10)

Assembly operations

340

(2)

Strategic alliances

342

(15)

Choosing among alternatives

357

(1)

Summary

358

(28)

Questions for discussion

358

(1)

References

359

(2)

Further reading

361

(1)

Case studies

362

(24)

Product decisions

386

(52)

Introduction

386

(1)

Product policy

386

(2)

Product planning and development

388

(15)

Product mix decisions

403

(10)

Standardization vs. adaptation

413

(7)

Packaging

420

(1)

Branding issues

421

(6)

Summary

427

(11)

Questions for discussion

428

(1)

References

428

(2)

Further reading

430

(1)

Case studies

430

(8)

Pricing decisions

438

(41)

Introduction

438

(1)

Determinants of an export price

439

(10)

Fundamental export pricing strategy

449

(4)

Relation of export to domestic price policies

453

(6)

Currency issues

459

(1)

The price quotation

460

(6)

Transfer pricing

466

(4)

Summary

470

(9)

Questions for discussion

471

(1)

References

471

(1)

Further reading

472

(1)

Case studies

473

(6)

Financing and methods of payment

479

(32)

Introduction

479

(1)

Export financing methods/terms of payment

479

(6)

Payment/financing procedures

485

(15)

Export credit insurance

500

(1)

Countertrade

501

(4)

Summary

505

(6)

Questions for discussion

507

(1)

References

508

(1)

Further reading

508

(1)

Case studies

509

(2)

Promotion and marketing communication

511

(60)

Introduction

511

(2)

Export marketing promotion and communication decisions

513

(9)

Alternative techniques of promotion

522

(20)

Promotional programs and strategy

542

(4)

Standardization or adaptation?

546

(8)

Advertising transference

554

(1)

Management issues

555

(2)

Summary

557

(14)

Questions for discussion

557

(1)

References

558

(1)

Further reading

559

(1)

Case studies

560

(11)

The export order and physical distribution

571

(46)

Introduction

571

(3)

Handling the export order

574

(3)

Physical distribution

577

(7)

Structure of international physical distribution

584

(25)

A concluding comment

609

(8)

Questions for discussion

610

(1)

References

610

(1)

Further reading

611

(1)

Case studies

611

(6)

Organization of international marketing activities

617

(29)

Introduction

617

(1)

Main considerations of being organized internationally

617

(6)

Organizational structures

623

(11)

Summary

634

(12)

Questions for discussion

634

(1)

References

635

(1)

Further reading

635

(1)

Case studies

636

(10)

Glossary

646

(9)

Index

655

Amazon no longer offers textbook rentals. We do!

International Marketing and Export Management

International Marketing and Export Management

9780273655213

0273655213

Summary

Table of Contents

Supplemental Materials

Write a Review

Amazon no longer offers textbook rentals. We do!

International Marketing and Export Management

International Marketing and Export Management

9780273655213

0273655213

Summary

Table of Contents

Supplemental Materials

Write a Review

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