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International Marketing and Export Management

ISBN: 9780273655213 | 0273655213
Edition: 4th
Format: Paperback
Publisher: Prentice Hall
Pub. Date: 1/1/2002

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SummaryTable of Contents
This book comprehensively covers both international marketing and export management. This is a focus on marketing decisions and management processes involved in exporting and not simply a 'how to' treatment of technical export details. This 5th edition has been written in response to the continually rapid changes in international marketing and the new challenges that are arising. This book is suitable for Undergraduates and Postgraduates/MBA courses in International Marketing, Export Marketing and International Trade.
Prefaceix
List of abbreviations
xii
Publisher's Acknowledgementsxv
International marketing and exporting
... MORE(35)
Introduction
1(3)
The nature of international marketing
4(13)
Export marketing planning and strategy
17(6)
The internet, the world wide web, and e-business
23(3)
The impact of technology
26(2)
Entrepreneurial approaches to international marketing
28(3)
Overview of the book
31(5)
Questions for discussion
31(1)
References
32(1)
Further reading
33(1)
Case studies
34(2)
Bases of international marketing
36(48)
Introduction
36(1)
Potential benefits from export marketing
36(3)
International trade theories
39(7)
Export behavior theories and motives
46(8)
The development of export in the firm: internationalization stages
54(4)
Exporting and the network model
58(3)
Ethical/moral issues
61(3)
Summary
64(20)
Questions for discussion
65(1)
References
66(1)
Further reading
67(1)
Case studies
68(16)
The international environment
84(70)
Introduction
84(1)
Economic forces
85(7)
Socio-cultural environment
92(13)
Political/legal environment
105(18)
Economic integration
123(5)
Competition
128(3)
Social responsibility and the business environment
131(5)
Summary
136(18)
Questions for discussion
137(1)
References
137(3)
Further reading
140(1)
Case studies
141(13)
Export market selection: definition and strategies
154(49)
Introduction
154(2)
Market definition and segmentation
156(9)
Market expansion/selection process, procedure, and strategy
165(19)
Foreign market portfolios: technique and analysis
184(4)
Summary
188(15)
Questions for discussion
188(1)
References
189(1)
Further reading
190(1)
Case studies
191(12)
Information for international market(ing) decisions
203(39)
Introduction
203(3)
Sources of information
206(6)
Assessing market potential
212(5)
Export marketing research
217(12)
Using the internet and e-mail for data collection
229(1)
Summary
230(12)
Questions for discussion
231(1)
References
231(1)
Further reading
232(1)
Appendix: Selected publications and websites providing secondary data
233(3)
Case studies
236(6)
Market entry strategies
242(33)
Introduction
242(1)
Entry as a channel decision
242(4)
Entry as a strategy
246(6)
Factors influencing choice of entry mode
252(8)
Managing the channel
260(1)
Selecting the entry mode
261(1)
Using free areas
262(1)
Summary
262(13)
Questions for discussion
263(1)
References
264(1)
Further reading
264(1)
Case studies
265(10)
Export entry modes
275(50)
Introduction
275(1)
Indirect export
275(17)
Direct export
292(14)
The internet and e-commerce
306(5)
Gray market exporting
311(3)
Summary
314(11)
Questions for discussion
314(1)
References
315(1)
Further reading
316(1)
Case studies
316(9)
Nonexport entry modes
325(61)
Introduction
325(1)
Alternative modes of entry
326(4)
Manufacturing facilities
330(10)
Assembly operations
340(2)
Strategic alliances
342(15)
Choosing among alternatives
357(1)
Summary
358(28)
Questions for discussion
358(1)
References
359(2)
Further reading
361(1)
Case studies
362(24)
Product decisions
386(52)
Introduction
386(1)
Product policy
386(2)
Product planning and development
388(15)
Product mix decisions
403(10)
Standardization vs. adaptation
413(7)
Packaging
420(1)
Branding issues
421(6)
Summary
427(11)
Questions for discussion
428(1)
References
428(2)
Further reading
430(1)
Case studies
430(8)
Pricing decisions
438(41)
Introduction
438(1)
Determinants of an export price
439(10)
Fundamental export pricing strategy
449(4)
Relation of export to domestic price policies
453(6)
Currency issues
459(1)
The price quotation
460(6)
Transfer pricing
466(4)
Summary
470(9)
Questions for discussion
471(1)
References
471(1)
Further reading
472(1)
Case studies
473(6)
Financing and methods of payment
479(32)
Introduction
479(1)
Export financing methods/terms of payment
479(6)
Payment/financing procedures
485(15)
Export credit insurance
500(1)
Countertrade
501(4)
Summary
505(6)
Questions for discussion
507(1)
References
508(1)
Further reading
508(1)
Case studies
509(2)
Promotion and marketing communication
511(60)
Introduction
511(2)
Export marketing promotion and communication decisions
513(9)
Alternative techniques of promotion
522(20)
Promotional programs and strategy
542(4)
Standardization or adaptation?
546(8)
Advertising transference
554(1)
Management issues
555(2)
Summary
557(14)
Questions for discussion
557(1)
References
558(1)
Further reading
559(1)
Case studies
560(11)
The export order and physical distribution
571(46)
Introduction
571(3)
Handling the export order
574(3)
Physical distribution
577(7)
Structure of international physical distribution
584(25)
A concluding comment
609(8)
Questions for discussion
610(1)
References
610(1)
Further reading
611(1)
Case studies
611(6)
Organization of international marketing activities
617(29)
Introduction
617(1)
Main considerations of being organized internationally
617(6)
Organizational structures
623(11)
Summary
634(12)
Questions for discussion
634(1)
References
635(1)
Further reading
635(1)
Case studies
636(10)
Glossary646(9)
Index655

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